Money20/20 USA is just around the corner.
About a month from now (Oct. 27-30), the global money ecosystem will converge in Las Vegas.
The event brings together banks and other financial services institutions; fintech, retail and payments companies; policymakers; and other folks and entities involved in aspects of fintech.
Influential financial services and tech leaders from leading companies, including Amazon, Anthropic, Bank of America, Citibank, Coinbase, Experian, Fiserv, Google Cloud, IBM, J.P. Morgan, Klarna, Mastercard, Microsoft, NVIDIA, NYSE, OpenAI, Oracle, PayPal, Rocket Companies, Santander Bank, Stripe, Visa, Walmart and Wells Fargo, will speak at this major fintech conference.
Key event themes include AI advancements and integration, changing customer expectations and experiences, and what’s new in regulatory requirements and how best to address them.
It’s all very exciting. The question is: What does it mean for you?
Grab the spotlight and forget the swag and the tired messages
Events like Money20/20 are certainly opportunities to learn and network. That much is clear.
Money20/20 is also a chance to elevate your news, your company and your unique approach.
However, getting your news and name out there requires more than the standard press release. And, as Bospar Principal and San Francisco Press Club President Curtis Sparrer, noted in his Bospar Blog after last year’s Money20/20, swag and copycat booth messaging just isn’t working.
You’re going to need help crafting your story to make sure you tell it in a way that gets people’s attention and fits into the broader context of what people care about and what’s happening now. You’ll also want to connect with the right reporters who can spread the word far and wide.
Find the right partner for this event and your broader PR strategy
Bospar is the ideal PR agency to help you do that. Our PR professionals have a wealth of fintech experience, strong media relationships and a uniquely successful politely pushy approach.
We’ll start by doing a deep dive with you on what’s unique about your technology, approach and origin story. Then, our public relations experts will draft a winning PR plan for your review and approval. Our dedicated content team of veteran tech and business writers will craft a compelling press release that shares your news in a way that tells a larger story. Bospar’s PR pitch team will leverage that asset to secure media interviews. Our media training pros will make sure you’re prepped and ready to talk to print and broadcast media. We’ll keep in touch with reporters and editors to ensure they have everything they need to produce coverage that will serve their readers while advancing your interests. We’ll monitor for and package up resulting coverage to make it easy for you to see and share the results of your PR investment. And our social media specialists can add value by bringing more of the right eyes to your stories.
Consider what’s possible and what’s at stake – and get moving
We have a track record of delivering PR success to companies in fintech and beyond. For example, we produced out-of-this-world public relations results for such companies as PayPal.
Bospar has also delivered excellent results for such fintech players as:
Here are a few of the comments our clients shared with us following their media successes:
- “Money20/20 is a major driver of both brand awareness and sales leads for [us], and it is where we look to make our most high-profile announcements to the market. We asked a lot of Bospar, and they met the challenge admirably, booking two dozen reporter meetings, driving strong news pickup and generating great social buzz during the conference.”
- “PayPay’s most successful launch ever!”
- “Prior to our campaign, the concept of purchasing an NFT in the physical world was inconceivable. With help from Bospar, this campaign created a sea change nearly overnight, taking NFTs in the physical world from unthinkable, to obvious, to taken for granted at full tilt. I knew we had done something drastic and meaningful when I began hearing from dozens of people I hadn’t spoken with or heard from in years.”
It’s a great time for fintech – and the perfect time to elevate your own fintech story.
As Boston Consulting Group (BCG) recently noted, global fintech is “a hotbed of innovation and growth” and “there is so much more room for growth” given the power and potential of new technologies like GenAI and the billions of unbanked and underbanked people worldwide. BCG expects the fintech market to generate $1.5 trillion in revenue by 2030 – 5x what it does today.
The opportunity to share your story and elevate your business is ready and waiting.
But you need not wait a moment longer.
Bospar can help you get started now with needle-moving PR so you’re ready to take advantage of the opportunity Money20/20 presents to get media coverage. Beyond this important event, we’ll work with you to create a steady drumbeat of coverage, so you can grab a heaping slice of the $1.5 trillion in revenue that the most dynamic fintech companies stand to capture.
