Education & Edtech
Education, experience and understanding are vital to advancing the interests of people, organizations and life in general. But where can individuals get the education and experience that they need to move forward in life? And how can businesses develop the talent they need?
These are critical questions. But this one is just as important: How can education companies increase their profiles by getting in front of media and their target audiences, and build trust?
That’s one question to which Bospar has the answer: Through successful public relations.
Bospar works with education, edtech and other companies to establish PR and marketing strategies and craft various types of content – including compelling pitches, impactful quotes, engaging social media posts, influential case studies and other stories – to enlighten media and the targeted audience of our clients on what they need to know about trends and opinions related to education, and the solutions and strategies that are making their mark in education.
Just look at what successful public relations achieved for some of Bospar’s smartest clients.
Bospar’s high quality PR efforts helped education technology company AtomicMind, whose coaching helps students and their families during the college admissions process, to attract media attention by leaning into the news of the day – even, and especially, when that breaking news was controversial. When news spread that the Supreme Court was preparing to overturn Roe vs. Wade, Bospar worked with the client to launch a survey of incoming college freshmen.
Education, experience and understanding are vital to advancing the interests of people, organizations and life in general.
To gauge public perception about this critical development, we asked these students how the ruling would impact their college decisions. The survey results, paired with commentary that we gathered from the client’s CEO, yielded two Los Angeles Times articles with syndication. Our PR pros also secured segments on TV news from Alabama to Denver with MSN syndication.
Additionally, Bospar leveraged the survey to create contributed content for The Hill. The article “The case for attending college in a red state” published under the byline of the client’s CEO.
Leaning into the zeitgeist with unique commentary and proprietary data is a winning PR strategy. Curtis Sparrer, Bospar principal and an award-winning PR professional, explains that “investing in a well-executed survey – and answering the ‘so what?’ question while offering a killer stat – will help your organization stake out and maintain a thought leadership role.”
Bospar also worked to increase the profile of GlobalEnglish, an English language assistance platform for globally distributed enterprises. We created a successful PR program by educating media and key influencers on the pain points associated with enterprises communicating in English to native and non-native English speakers. We also got the client’s top-tier customers to participate in the campaign, which yielded coverage in such important and well-read media outlets as ABC’s Ahead of the Curve, CIO.com, The Guardian and The Wall Street Journal.
Simplilearn is another example of an edtech client for which Bospar delivered a winning PR strategy. This business, a global tech-ed company, needed help in announcing an acquisition and building its brand. Bospar achieved outstanding PR results by crafting a narrative that tapped into conversations about online learning and student debt. This successful public relations campaign enabled us to secure coverage in a wide range of publications, including EdSurge, Education Drive, Dow Jones, Fortune, PE Hub, Santa Cruz Tech Beat and The Wall Street Journal.
Whatever your goals or solution, Bospar will help you move to the head of the class.
Are you aiming to:
- increase your visibility and ensure that your spokespeople are ready for their closeups?
- build and maintain the right connections through investor and analyst relations?
- create engaging content for the media, your website and/or social media platforms?
- attract more relevant eyeballs to your social media content?
- get help with crisis communication or influencer marketing?
- craft messaging or an integrated marketing strategy?
- drive employee engagement by recognizing talent and keeping them up to date?
Whatever the assignment, Bospar will deliver top results!
Bospar’s PR efforts secured GlobalEnglish key media placements including The Wall Street Journal, Xinhua, The Guardian, ABC’s “Ahead of the Curve.” Estimated ad equivalency: $7million. Business results include $20 million in venture funding, 300% growth over 5 years.
