Transportation, Navigation & Autonomous Vehicles
Planes, trains and automobiles.
Trucks, drones and ships.
Electric vehicles (EVs), hybrid vehicles and hydrogen cars.
There are so many ways to go – and so many tools and services to find your way there.
Companies across the transportation and navigation industries – and their underlying ecosystems – are working to improve the safety, speed and sustainability of their products; streamlining processes; delivering exciting new user experiences; and empowering people and organizations to understand and adapt more effectively to today’s dynamic environments.
That is presenting great new business opportunities and fueling a whole lot of growth.
The global transportation services market was valued at $7.1 trillion in 2022, says Precedence Research, and is poised to approach $16 trillion by 2032. Mordor Intelligence pegs the navigation system market at $40.4 billion in 2023 and estimates it will hit $64.6 billion in 2028.
Reuters reports “EV adoption is not happening as fast or as profitably as industry executives anticipated.” But the media outlet notes that despite speed bumps in the form of high interest rates and limited charging infrastructure, consumer demand for EVs is growing worldwide.
Meanwhile, Allied Market Research reports that the autonomous vehicle market will see a 40.1% compound annual growth rate from 2021 to 2030, when it will hit $2,162 billion.
The global transportation services market was valued at $7.1 trillion in 2022
Given all this forward momentum, the rapid rate of change, and the many companies competing for customers, investor dollars and media attention, successful public relations is more important than ever. Bospar has the PR know-how, media relationships and Politely Pushy approach to rev up your marketing, PR and content creation efforts – and your business results.
Here are a few examples of the amazing PR results Bospar delivered for some of our clients.
LiDAR is a key to enabling technology in autonomous driving, and Aeva is pioneering the commercialization of FMCW LiDAR technology, a key differentiator for long-range detection and object identification. Bospar’s public relations campaign centered on increasing awareness among media and with customers for both the company and its valuable technology.
Bospar’s PR efforts for this client yielded in coverage in Automotive News, Transport Topics, CIO News, Automotive World, Bloomberg, Forbes, Politico, Investor’s Business Daily, Fox News, TechCrunch and other media outlets. These results from our PR strategy helped strengthen confidence in the client’s business and drive excitement for key product, technology and customer milestones, including the client’s first major automotive OEM production design win.
The operating system of another client, Auterion, enables autonomous robots to aid in life-saving missions, deliver goods, and perform mundane and high-risk tasks. Its software drives the adoption of robotic fleets and is recognized by the U.S. government as the future standard for its drone program. Yet before connecting with Bospar, the client had been unable to score big wins with tier-one media.
Our PR plan, which leveraged media interest in the geopolitical implications of DJI/US-Made and standardization and regulatory news, helped educate media about how software-defined drones are critical for scale – and earned the client 29 stories in just three months.
That included coverage in Forbes, ZDNet, Aviation Week and many other media outlets.
Getting media and social media attention at and around the massive CES trade show was the PR goal for Bospar client NXP. This company was particularly interested in making a splash in the realms of the Internet of Things (IoT), security, portables/wearables and the connected car.
Bospar’s PR professionals got busy – showcasing an IoT security survey on a microsite of this client, promoting the client’s attendance at PepCom and helping to launch a first-of-its-kind #NFCEveryWhere Passport Program on the show floor – with the client’s chips in every badge. In addition, we invited event attendees to an after-CES cocktail hour that the client hosted.
Not only did our effective PR efforts lead to more than 75 media interactions, the client also received an invitation to participate in the “Obstacles on the Road to Self-Driving Cars” panel.
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