Neon Turning Intangible to Tangible With First NFT ‘Non-Crypto’ ATM Machine

Neon has built the simplest, most accessible way to buy, sell and trade NFTs in the real world. It installed the world’s first NFT vending machine in New York City, containing verified NFTs built on a carbon-neutral blockchain that enables simple cash-to-crypto purchases.


While NFTs are popular, only 2% of Americans have purchased them, and broader adoption is constrained by the extra step of buying crypto to buy NFTs. Neon introduced a frictionless NFT purchasing experience by allowing NFT purchases directly through a purchaser’s credit card, eliminating the inconvenient middle step.

Initially, Neon struggled to attract media coverage and foot traffic that converted to customers rather than fleeting curiosity. Neon hired Bospar to execute a multi-layered integrated PR and marketing campaign to engage NFT artists, journalists and the end consumers to create buzz and rise above the crowded space.


The PR media strategy:

  • Leverage the Neon team’s expertise and third-party voices to solidify the company’s position as an authoritative voice on digital art creation and collectibles trading
  • Attract artists to Neon’s platform by showing that NFTs are a viable revenue stream for them
  • Drive traffic to a hip vending machine for the NFT purchase experience, a well-entrenched concept all consumers understand

Campaign Results

882 Total Media Placements
1000 % ATM Sales Increase
150 % Inbound Requests From Artists
20 K ATM Visitors in One Month
38 % NFT Press Coverage Domination



Top-tier media have been on high alert, sorting the pros and cons of a polarizing shift in how art is purchased and collected through an NFT system. We needed a creative media angle that would resonate across many audiences, from business and mass media to tech, fintech, art, and crypto press.

Media Coverage

Business Impact

“Prior to our campaign, the concept of purchasing an NFT in the physical world was inconceivable. With help from Bospar, this campaign created a sea change nearly overnight taking NFTs in the physical world from unthinkable, to obvious, to taken for granted at full tilt. I knew we had done something drastic and meaningful when I began hearing from dozens of people I hadn’t spoken with or heard from in years.”

— Jordan Birnholtz, co-founder Neon

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