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Looking for Big Wins? Consider a “Risky” PR Partner

May 18, 2022

I didn’t think of myself as a risk-taker in my youth. However, as an adult, I find myself much more open to taking calculated risks. From a professional perspective, my years of experience in PR have brought about a special…

What Is AP Style, and Why Does It Matter?

May 11, 2022

Due to the history and influence of the Associated Press (AP), which was founded in 1846, and that the AP decided in 1909 to create a style guide, AP style became and still is the standard writing style for journalism,…

How to Keep Momentum Going Post-IPO

May 04, 2022

Kicking off an initial public offering (IPO) can feel a bit like getting ready for a New Year’s Eve party, with lots of pre-IPO planning and suspense. Then, execution becomes a matter of waiting for the clock to strike midnight,…

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