Commercial and residential real estate always seem to be a hot topic.
Perhaps that’s because what happens in real estate is often a sign of larger trends in the economy, challenges and changes in society, and shifts in how people live, work and play.
The National Association of Realtors expected an improved outlook for home buyers in 2024, predicting 4.71 million in existing-home sales, up 13.5% from 4.1 million anticipated in 2023. It added that Austin, Dallas and Dayton are the top three markets with the most pent-up housing demand in 2024 and predicted that housing inventory will rise by around 30% nationwide.
But the housing market has been plagued by higher interest rates, costly home prices and historically low housing stock, making home ownership out of reach for many Americans. A study by real estate data provider ATTOM indicated that median home prices in 99% areas within roughly 575 U.S. counties are beyond the reach of the average American income earner.
Media have focused on the financial and emotional toll it has taken on people and families. And reporters have anxiously awaited news from the Federal Reserve on the federal funds rate, analyzing utterances, and seeking opinions on what will happen next in the housing market.
High interest rates have also been a key area of focus in the commercial real estate arena. But the bigger story is the record-high office vacancies following the pandemic-era work-from-home – and now-common hybrid work – arrangements. That created ripple effects, including population losses in some of the country’s key urban centers and low foot traffic near stores. Empty office space also sparked a discussion, and a wealth of media reports, on whether and how this real estate might be converted into living space to help alleviate the housing shortage.
The money, emotional and cultural implications of all of the above – and other existing and emerging trends in residential and commercial real estate – create challenges and opportunities for people and for businesses in the real estate space. One of the opportunities is the chance to insert your company into these conversations to share your insights on why people (including consumers, property owners, real estate agents and/or others) are doing what they’re doing, what they could be doing better and what is likely to happen next. In sharing your point of view on such matters, you can elevate your thought leadership, explain both the pain points and the potential solutions that can make people’s lives easier, and increase your business profile.
What happens in real estate is often a sign of larger trends in the economy, challenges and changes in society, and shifts in how people live, work and play.
But identifying these opportunities and acting fast to craft and deliver compelling quotes and other content, and get your thought leaders in front of relevant media to share your point of view, can be difficult if you don’t have the resources, relationships and experience to do it.
Bospar can empower you to do all that. Our public relations and content creation pros have:
- The experience and energy to create an effective PR strategy for your business
- An in-depth understanding of the media landscape
- Relationships with key reporters, editors and analysts
- The ability to create compelling articles, posts and quotes that get you noticed
A Politely Pushy approach that just won’t quit!
Here’s a taste of the results Bospar has delivered for clients in the real estate arena.
- In its effort to rebrand to Kiavi, Lending Home called on Bospar. Our successful public relations plan, media outreach and the press release we crafted resulted in a feature in Transform Magazine and placements in multiple media outlets including Bezinga, Crowdfund Insider, Inman, National Mortgage News, REALTOR Magazine and Yahoo.
- When Lessen wanted to expand its profile with commercial property management and skilled workers to increase the adoption of its platform, the company turned to Bospar. Our PR efforts resulted in interviews with Bloomberg, Business Insider, Geekwire and others and included coverage in Axios, Forbes, SiliconANGLE and The Wall Street Journal.
When Bravo “Million Dollar Listing” star Fredrik Eklund and Hong Kong real estate success Thomas Ma wanted attention for REAL – which created the first social media app built for real estate agents, they came to Bospar. The integrated marketing and PR campaign that Bospar created and executed for Real resulted in 200,000 global agent downloads, an audience reach of 138 million and an 18% digital ads click-through rate.
The integrated marketing and PR campaign that Bospar created and executed for REAL resulted in 200,000 global agent downloads, an audience reach of 138 million and an 18% digital ads click-through rate