Success and ROI look different for each of our clients and for each project we take on. In the first days of the engagement, we work with you to define and document the most valuable and important goals for your business – and we define exactly how we will measure these goals moving forward. While we take a custom approach to measuring success for each of our clients, our philosophy of success remains consistent across everything we do.
Through collaboration and open communication, we work with you to align priorities, expectations, and goals, while building a strong foundation of trust. The ultimate measure of client success is when we become a seamless extension of your team, offering our specialized skills and demonstrating success in the most meaningful ways for you and your business.
Yes! Many of our staff are former journalists, providing an insider’s view of the most recognized and most influential media outlets around. We’re known as the “politely pushy” PR firm, and we’re definitely not shy when it comes to leveraging our relationships. We get the best coverage for our clients, without exception. Read our client success stories.
At Bospar, each client team is led by one of our principals. Based on your needs, we bring in the right mix from our expert staff. Your core team is consistent throughout your engagement, not changing week to week. Our leadership works with you to ensure that you have the confidence that we are by your side the entire way.
We provide regular reports on a monthly and/or quarterly basis, including metrics for earned media coverage, social media mentions, and how you’re stacking up against your competitors. We’ll work with you to determine any detailed reporting parameters to make sure you’re getting the data that’s most useful and most valuable to your business.
We include the following metrics in our reporting:
Total articles
Headlines and featured articles
Quality media mentions
Sentiment
Readership
Mentions by geography
Share of voice against definite competitors
Article shares
Journalist shares and reach
Unique visitors per month (UVMs)/impressions
Key message pull-through
Each of Bospar’s client relationships begins by working together to develop a clear plan. We set goals, define key initiatives, establish the cadence of news coverage and social media reporting, and work through how we will best fulfill your unique needs. We want to know how we can out-perform your expectations and grow your confidence. We are the best partner to have at your side with the industry’s most sophisticated tools for measuring results.
During the first 90 days, you can expect to hear from us often. We ensure that we are in alignment every step of the way, via weekly status meetings and ongoing touch points to collaborate with you regularly. On a monthly and/or quarterly basis, we provide tracking reports that showcase how your earned media placements and social media mentions stack up against your competitors. We’ll also measure the impact against our goals to confirm that our PR strategy is on track.
Most importantly, those first 90 days are about building trust and synergies. Our goal is to become an extension of your in-house team, and we’ll do whatever we can to build your confidence in us. Once we have that strong foundation, we’re all about executing the plan, reporting on our measurable progress, and adjusting our tactics accordingly.