Agency recognized across campaign, AI, community relations, crisis communications, content marketing, PR and thought leadership categories
SAN FRANCISCO – Sept. 2, 2026 – Bospar, the “politely pushy” PR and marketing firm that puts pharma and tech companies on the map, today announced it has received eight nominations in the 2026 Ragan Zenith Awards for campaigns spanning AI, community relations, crisis communications, content marketing, public relations and thought leadership.
The nominations recognize Bospar’s work for RealSense, San Francisco Pride and SHL, demonstrating the agency’s ability to deliver high-impact stories that capture attention, change perceptions and drive results.
“By the time these awards are announced, we’ll have hit our 300-award milestone,” said Curtis Sparrer, principal at Bospar. “Here’s why awards matter: any company can publish a case study. But only a select few are willing to let industry pros look under the hood and show how public relations lead to meaningful business outcomes. That’s what happened here, whether we were correcting an AI-generated misinformation crisis, helping San Francisco Pride turn a sponsorship shortfall into record fundraising or bringing SHL back into the conversation, we’re finding the story nobody else is telling and making it impossible to ignore.”
Bospar’s eight nominations include:
- Campaign of the Year: Seeing RealSense
- AI, Use of: Seeing RealSense
- Community Relations: “Queer Joy Is Resistance”: How PR Turned a Sponsorship Crisis into Record Fundraising
- Content Marketing: From Ghost to Guide: SHL’s Resurrection
- Crisis Communications: “Queer Joy Is Resistance”: How PR Turned a Sponsorship Crisis into Record Fundraising
- Crisis Communications: Seeing RealSense
- Public Relations: Seeing RealSense
- Thought Leadership: From Ghost to Guide: SHL’s Resurrection
Seeing RealSense tackled an unusual crisis: generative AI platforms were incorrectly reporting RealSense as defunct following its separation from Intel. Bospar identified and addressed the misinformation across leading AI platforms, helping restore RealSense’s digital reputation while generating more than 500 media placements and 2.2 billion impressions.
Bospar’s campaign for San Francisco Pride, Queer Joy Is Resistance, transformed a $2 million sponsorship shortfall into a fundraising opportunity that ultimately generated $2.5 million. The campaign reframed Pride as an expression of community resilience and queer joy.
From Ghost to Guide: SHL’s Resurrection repositioned SHL and its expertise through a content-led thought leadership strategy, helping bring the company back into the conversation around talent intelligence and the future of work.
The 2026 Ragan Zenith Awards recognize outstanding achievement in communications and public relations. Winners will be announced at the 2026 Zenith Awards Luncheon on Nov. 5 at the Edison Ballroom in New York City.
View the full 2026 Ragan Zenith Awards finalist list.
Additional resources:
