Scamnetic

The client came to Bospar in 2024 as it prepared to launch its product.

As a pre-launch company, the client needed to build category awareness from scratch, generate credible third-party validation ahead of launch and establish its leadership team as trusted voices on scams and fraud, all in a crowded cybersecurity and fintech media landscape.

The fraud prevention company’s objective was twofold:

• Drive strong launch coverage to establish market presence, and
• Build a long-term thought leadership platform around the client’s CEO, positioning the company’s top executive as a go-to expert source on scam and fraud trends.

Bospar built a multi-phase program designed to grow with the client, from initial launch through sustained thought leadership and funding milestones.

• Product Launch: For the product launch, our public relations experts developed a targeted media strategy to introduce the client to the market, securing coverage in security trade and technology outlets to establish credibility from day one.
• Executive Thought Leadership: To position the CEO as a subject-matter expert on scams and fraud, our PR agency pitched bylined article abstracts, compelling commentary in the form of ready-to-use quotes that reporters could easily plug into the stories they were writing and broadcast segments tied to breaking scam trends and consumer protection news.
• Funding Announcement Amplification: Our PR team built a dedicated media strategy around the client’s 2025 funding round to maximize visibility with business, tech and fintech press.
• Sustained Media Relations: But we didn’t stop there. Bospar’s Politely Pushy public relations team also continued an always-on thought leadership push for the CEO to provide the opportunity to insert his commentary in real-time scam and fraud news cycles across national broadcast, top consumer outlets and trade media to keep the client top-of-mind.