Product Launch
Your product launch deserves more than a press release.
It deserves a reason to care, and a PR team that knows how to make the right people pay attention.
Whether you’re teasing a new platform, unveiling a physical product or taking a service to market, Bospar turns launch news into a story journalists want to tell and audiences want to follow.
Because product launches are like belly buttons: everybody has one.
Memorable ones are harder to find.
If you’re not Apple, NVIDIA, Novo Nordisk, Eli Lilly, Lancôme or LEGO, your logo alone won’t stop the scroll. You need to show what makes the product different, why it matters now and how it connects to the conversations your customers, and the media, already care about.
B2B or B2C, Bospar builds launches that break through on day one and keep generating attention long after the unboxing.
The iPhone might not exist today had it not been for Steve Jobs’ PR and marketing genius.
Launching trust in a market full of suspicion
Fraud-prevention technology company Scamnetic needed to introduce its product, build a category, earn third-party validation and stand out in a crowded market.
It chose Bospar to make all four happen.
We got to work:
- Introducing the company and its solution to security, trade and technology media with a targeted launch strategy that established credibility early
- Positioning the client’s CEO as a go-to expert on scams and fraud through bylined articles, reporter-ready commentary and broadcast appearances tied to breaking scam trends and consumer-protection news
- Building a dedicated media strategy around the company’s 2025 funding round, expanding visibility across business, technology and fintech press
The result: coverage that reached consumers, security professionals and business audiences alike through such respected organizations and media outlets as:
- AARP
- CNET
- GOBankingRates
- SecurityWeek
- SiliconANGLE
- Plus American Banker, Axios, HuffPost, Fox News, Investopedia, MediaPost, Newsday, PCMag, U.S. News & World Report and many more
In all, the campaign generated 351 pieces of coverage and 2.5 billion total unique monthly visitors. That’s how a product launch becomes a market presence.
Building a successful, consistent PR and marketing machine isn’t easy. But we have the tools.
Two announcements, one big opening
For observability platform OpenObserve, new product news and Series A funding created a rare double opportunity. Bospar made sure neither story went to waste.
Our team:
- Developed press releases for both the product launch and Series A funding
- Crafted distinct narratives for technology and business audiences
- Targeted the media outlets, podcasts and reporters most likely to move the conversation
- Created a bespoke analyst-relations strategy, identifying the right experts, arranging briefings and equipping them with the materials they needed
The double-play launch connected with business, developer, technology and venture-capital media as well as industry analysts.
- An exclusive Axios feature by reporter Chris Metinko got the story moving.
- The campaign delivered 36 placements and 62.2 million in viewership, with coverage in:
- Axios
- APMdigest
- citybiz
- Fortune
- Solutions Review
Ready to launch something worth talking about?
Check out some of our many client success stories.
Explore the many things that Bospar can do for you.
Let’s work together to give the media and your target audience a reason to care.