Bospar worked with Healthline to develop topics of discussion for the Healthline Live Town Hall Featuring Dr. Anthony Fauci. We sent out a save-the-date media advisory and created and distributed a news release announcing the town hall, helped to build an event landing page, promoted the event across Healthline Media and Red Ventures properties, and socialized it across all channels – creating the hashtag #AskDrFauci so people could provide questions.
We knew Healthline would need a reliable, scalable online platform on which to host the town hall, so we identified and engaged with BrightTALK. This company provides white-glove service and the ability to support far more endpoints than platforms such as Zoom, which isn’t built for more than a couple thousand participants. We also understood that BrightTALK had a network of 250,000 to 1 million subscribers that we could – and did – invite to the Healthline town hall.
During the event, we monitored and shared the latest news to incorporate it into the live discussion. We also live tweeted and quickly captured video clips and distributed them to the media.
In our work following the town hall, Bospar provided reporters with the event recording and transcript with key portions highlighted. We explained what happened in pitches to broadcast, consumer, health and local media outlets. Working with Healthline and one of its service providers, we drafted thought leadership articles for publication. We also recommended and supported Healthline’s effort to create a LinkedIn blog about the importance of the event and its key takeaways, and a series of day-of and ongoing Healthline.com articles about the event.
At last count, our media outreach efforts generated 146 pieces of coverage, including placements with such top-tier outlets as Bloomberg Law, Business Insider, CNN, Forbes, Fox News, The New York Times, Newsweek, Reuters, U.S. News & World Report, and Yahoo News!
Our promotional efforts around the Healthline town hall with Dr. Fauci, which is now available on demand, also attracted more than 8.25 billion unique visitors per month (UMVs). Additionally, this important event produced 15 linkbacks and three dofollow links.
“The public is thirsty for current, accurate information about COVID-19 from experts in the healthcare field, so this event could not have been more relevant,” said Swasey of Healthline Media. “We are grateful to Dr. Fauci for contributing his expertise to this Healthline town hall, and we greatly value the work Bospar did to plan for and execute this successful event and bring the important takeaways from it to our target media – and to people across the world.”