Messaging & Positioning

For breakthrough PR and Marketing.

Need a refresh to elevate your message or shift strategy? Do customers get your value? At Bospar we’re clear that differentiated positioning is a must-have for breakthrough PR. Our messaging practice, led by a former chief marketer, uncovers what’s distinct and disruptive and why customers care. We work collaboratively with you to zero in on this meaningful differentiation through a moderated workshop or coached DIY approach. The result is the foundation for consistent and compelling messaging that resonates with customers and media alike.

What we offer


  • Positioning

  • Stakeholder Interviews
  • Umbrella Messaging
  • Target-specific Messaging
  • Workshops
  • Mission + Vision
  • Corporate Values
  • Translation to Website
  • Validation

Back to Capabilities