SAN FRANCISCO—MAY 12, 2021—Bospar, the boutique PR firm that puts tech companies on the map, today announced that PRovoke Media named the agency the winner of the Northern American SABRE award in the category of e-commerce, which recognized Bospar’s work done on behalf of Prodoscore, a leader in productivity intelligence.
The award is part of the annual selection of the SABRE Awards created by PRovoke, a 20-year-old company that publishes news and data about the PR sector. According to PRovoke, this year’s honorees were chosen from among 2,000 entries based in the U.S. and Canada, and finalists were selected by a jury of nearly 50 industry leaders. PRovoke bills the SABRE Awards as the world’s biggest PR awards program, calling it a celebration of “the best public relations campaigns, agencies and people from across the globe.”
The number of accolades for Bospar’s Prodoscore campaign, titled “How Prodoscore Makes Working From Home Actually Work,” continues to grow. The campaign was named “Best in Corporate Branding” by PRWeek earlier this year. In February, PRovoke awarded it the “Best New Product/Brand Launch,” and more recently, the Prodoscore effort was named a finalist for a Silver Anvil Award.
Recipients of the top prizes may savor them more than in prior years, as many faced daunting challenges in 2020 due to the COVID-19 global pandemic. Bospar, a firm primarily focused on technology startups, managed to add clients and staff as well as grow revenue even as many tech PR firms shrunk in size.
“When I saw the competition for the e-commerce category I gulped like a cartoon character,” said Curtis Sparrer, a Bospar principal and co-founder. “The shortlist for the category included heavyweights like the Alibaba Group, Hotels.com and DoorDash. The fact that the team at Bospar and Prodoscore came together and won is a testament to our creativity, tenacity and ‘Politely Pushy®’ way to tell a story and never let it go.”
The SABRE award is the latest in a string of acknowledgements from the PR Industry for Bospar’s work in 2020. The agency was named a PRovoke SABRE four-award recipient and received the title of Best in Corporate Branding for client Prodoscore during the PRWeek 2021 Awards. Bospar was selected to Forbes’ list of America’s Best PR Agencies 2020 and PRNews inaugural Agency Elite Top 100; earned four MarCom Awards, including three platinum; was named a PR World Award Grand winner; and was honored with a PRovoke’s 2020 North America Boutique Agency of the Year Award, a Gold 2020 MUSE Creative Award, and two Innovation SABRE awards. In its most recent ranking, the San Francisco Business Times named Bospar as the eighth largest Bay Area LGBT-owned business.
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both large agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.