Bospar also received honorable mentions in the Technology and Promotional Event categories in the PRWeek US Awards
SAN FRANCISCO — March 17, 2022—Bospar, the “Politely Pushy®” PR firm that puts tech companies on the map, today announced it is the winner of the PRWeek US Awards Corporate Branding category for the second consecutive year. Bospar’s winning entry this year is for its campaign, “Bospar Takes Unistellar to New Heights,” for the Unistellar eVscope telescope.
Bospar’s competition for the Corporate Branding category included these campaigns:
- Ford Motor Co. and WPP: Multi-State Electric Vehicle Manufacturing News
- Intermedia and Hotwire: Building a Unique Voice in a Crowded WFH Market
- Myriad Genetics and Edelman: The End-to-End Transformation of a Pioneering Brand
- Organon and Real Chemistry: Launching Organon: A New Company that is Here for Her Health
Bospar’s PR efforts positioned Unistellar’s eVscope as a way for novices and professional astronomers to collaborate while also providing its owners with a meaningful connection to the cosmos. Outdoor viewing events and dinner gatherings allowed participants to socialize safely while further building a citizen-astronomer community.
Unistellar’s pandemic PR push resulted in an increase of website traffic of 332% year over year and praise such as this from Mashable: “In a year of isolation, this $3,000 telescope may have changed citizen astronomy forever.” The judges agree: “A brilliant campaign from top to bottom.”
“Bospar has joined an exclusive club with this award,” said Bospar principal and co-founder Curtis Sparrer. “We now are among seven larger agencies who have won four such distinctions from PRWeek. That’s why Bospar has been recognized ‘pound-per-pound’ as the most creative agency in North America.”
Bospar also received honorable mentions in the Technology category for its Unistellar eVscope campaign and in the Promotional Event category for its campaign, “Bio Bidet Makes a Huge Splash During Prime Day.”
This award is the latest recognition of Bospar’s impressive, continued distinction in the PR industry. Earlier this week, Bospar won PR Daily’s 2022 Top Agencies Awards and Ragan’s Employee Communications and Top Places to Work Awards. In February, Bospar was named Innovator of the Year for the second consecutive year at the 2022 Innovation SABRE Awards-North America. Top prizes were also earned for campaigns for client Unistellar and the agency’s Bospar Messes with Texas initiative. Further information about Bospar’s history of award nominations and winnings are listed here.
About Bospar
Bospar is the award-winning “Politely Pushy®” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions. Visit www.bospar.com, Twitter, Instagram, Facebook and LinkedIn.
