SAN FRANCISCO — May 14, 2026 — Bospar, the “politely pushy” PR and marketing agency that puts tech and pharma companies on the map, today announced it has been recognized with two “Highly Commended” honors at the 2026 PRWeek Global Awards, highlighting the agency’s emerging impact on the global stage.
Bospar earned “Highly Commended” recognition in the Corporate Branding category for its “Seeing RealSense” campaign and in the Best Use of AI or PR Software category for its “Audit*E: Winning the AI Visibility Game” campaign. Bospar was also named a finalist in the Small Global Agency category.
The global awards program honors the most innovative and effective campaigns, agencies and brands from around the world. Bospar shared the stage with some of the largest names in communications and technology, including Weber Shandwick, which won the Corporate Branding category, and Adobe, which took top honors in the Best Use of AI or PR Software category.
“For an independent agency our size to be recognized alongside global giants like Adobe and Weber Shandwick is incredibly meaningful,” said Curtis Sparrer, principal of Bospar. “Weber Shandwick generates over 40 times Bospar’s U.S. revenue, yet our work stood shoulder-to-shoulder with theirs on one of the industry’s biggest global stages. And having Audit*E recognized alongside Adobe’s technology demonstrates how important AI visibility and discoverability have become for the future of PR.”
Bospar’s “Seeing RealSense” campaign helped elevate awareness and brand visibility for RealSense through creative storytelling and strategic media engagement. The agency’s “Audit*E: Winning the AI Visibility Game” campaign demonstrated how brands can improve discoverability and authority in the rapidly evolving era of AI-powered search and generative engine optimization.
The full list of winners is available here: PRWeek Global Awards 2026 Winners
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