SAN FRANCISCO — May 6, 2026 — Bospar, the “politely pushy” tech PR and marketing firm, today announced it was named an Agency of the Year at PRovoke Media’s 2026 North American SABRE Awards, held last night at Cipriani 42nd Street in New York City. The firm also earned top honors for standout campaigns with Smarty and San Francisco Pride.
Bospar was heralded for its continued momentum and impact in an increasingly competitive and AI-driven communications landscape. The agency, which experienced double-digit growth in 2025, was also recognized for its multiple Innovation SABRE Awards, announced earlier this year, reflecting its ability to “punch above its weight” while advancing a clear point of view on how communications is evolving in an AI-driven world.
In addition to the Agency of the Year recognition, Bospar received:
- Best in E-Commerce for “How Smarty Owned the Tariff Moment,” a campaign that outperformed entries from major brands including Cars.com, eBay and Expedia, demonstrating how agility, strategic insight and data-driven storytelling can deliver measurable business results.
- Best in Crisis & Issues Management for “Queer Joy Is Resistance” with San Francisco Pride, honoring Bospar’s work to protect the organization’s future while elevating the visibility and resilience of the LGBTQ+ community.
“Clients today want speed, category expertise and real accountability for outcomes, not layers of bureaucracy,” said Curtis Sparrer, principal at Bospar. “Our independence is a structural advantage. We’re not managing to a quarterly margin target set by a holding company CFO; we’re managing to client outcomes. That allows us to staff senior talent, respond quickly and invest in innovations like Audit*E, which brings a new level of transparency and performance measurement to PR. These wins reflect what happens when you align strategy, execution and accountability around what actually matters: delivering results for clients.”
Bospar competed against leading global brands across multiple categories, including Cars.com, eBay, Expedia Group, United Airlines and USAA.
