SAN FRANCISCO — May 11, 2026 —Bospar, the “politely pushy” PR and marketing agency that puts tech and pharma companies on the map, today announced it has been named a finalist in The Drum Awards for its campaign with RealSense in the Digital Experience category.
Bospar’s work for RealSense is competing alongside campaigns from McDonald’s, National Football League and Universal Pictures.
Titled “Declared Dead by AI: How Algorithmic Reputation Engineering Brought RealSense Back to Life,” the campaign tackled a challenge few companies had faced before: correcting widespread AI-generated misinformation that falsely suggested RealSense had shut down following Intel’s 2021 restructuring.
As RealSense prepared to spin out from Intel into an independent company, AI engines, analysts and social media conversations repeatedly surfaced inaccurate information claiming the company no longer existed. The misinformation directly impacted sales conversations, investor confidence and market credibility at a critical business moment.
Bospar’s “algorithmic reputation engineering” strategy analyzed how leading AI platforms sourced and interpreted information. The agency audited AI responses across major engines, identified outdated and misleading source material, rebuilt RealSense’s digital architecture for machine readability, and deployed authoritative content specifically optimized for AI parsing and retrieval. Because each AI platform prioritized different source types, from Wikipedia and mainstream media to technical documentation and partner blogs, Bospar created tailored correction strategies for each ecosystem.
The campaign helped restore confidence in RealSense ahead of its launch, solidify the independent company as a leader in robotic perception technology and spark broader industry conversations around AI discoverability and reputation management.
“Being shortlisted alongside brands with enormous marketing resources highlights the creativity, strategic thinking and relentless execution our team brings to every client engagement,” said Curtis Sparrer, principal at Bospar. “RealSense faced a completely new kind of communications crisis, one driven by AI misinformation rather than traditional media narratives. Our team didn’t just help correct the record; we executed a new model for protecting brand reputation in the age of AI.”
Winners will be announced on Thursday, June 4 at the Edison Ballroom in New York City.
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