SAN FRANCISCO — June 22, 2026 — Bospar, the “politely pushy” PR and marketing agency that puts tech companies on the map, today announced two wins at the PR Daily 2026 Social Media & Digital Awards for campaigns developed on behalf of clients RealSense and Betterworks. The awards were presented on June 16 at City Winery in New York City.
Bospar earned top honors in the Best Public Relations Campaign category for its work launching RealSense, the pioneering depth-sensing technology company, following its spinout from Intel as an independent business. The integrated communications campaign prevailed over entries from larger organizations, including Vimeo.
The agency also won for its Betterworks thought leadership campaign, “Rooted in Data, Betterworks Humanized AI and Reclaimed Performance Management,” which helped reshape industry conversations around artificial intelligence and the future of workplace performance. The campaign outperformed entries from Robert Half and ConnectiveRx, among others.
“Agency size does not determine impact,” said Curtis Sparrer, principal of Bospar. “We compete routinely against some of the largest agencies, brands and marketing organizations in the world and win because we focus relentlessly on results. Both campaigns reflect Bospar’s ability to transform complex business and technology stories into compelling narratives that resonate with their markets and media, along with analysts and industry influencers.”
The PR Daily Social Media & Digital Awards recognize campaigns that successfully leverage digital communications, content, social media and public relations to drive meaningful business results.
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