SAN FRANCISCO — May 15, 2026 — Bospar, the “politely pushy” PR and marketing agency that puts tech and healthcare companies on the map, today announced it has won the Silver Anvil Award for Best Small Agency ($5M–$20M in revenue) at the 2026 PRSA Silver Anvil Awards.
Hosted by the Public Relations Society of America, the Silver Anvil Awards recognize the highest standards of performance in the communications industry. The awards ceremony took place last night at the Edison Ballroom in New York City.
Bospar earned the honor for its submission, “From Surviving to Thriving: How Bospar Turned Market Collapse into Industry Leadership,” which detailed how the agency navigated one of the most volatile periods in the technology market while expanding its influence, capabilities and client impact.
The submission highlighted Bospar’s strategic evolution during the downturn in venture capital funding and broader technology market contraction, as well as the agency’s emergence as a leader in AI-focused communications, generative engine optimization and data-driven storytelling. It also showcased how Bospar leveraged its independence, operational agility and investments in proprietary technology to compete successfully against much larger global agencies.
“Bospar’s independence is not just an operational fact; it is a structural advantage that determines how we make decisions, how we staff client work and how we invest in technology like Audit*E,” said Curtis Sparrer, principal of Bospar. “We’ve proven time and again that independent agencies can compete and win at the highest levels of the industry by staying close to clients, moving quickly, embracing innovation and delivering results.”
The award entry also featured several standout campaigns that demonstrated Bospar’s range across technology, AI and purpose-driven communications.
For RealSense, Bospar led a high-profile relaunch campaign following the company’s separation from Intel, correcting misinformation across AI platforms while securing more than 500 media placements and quadrupling website traffic.
For cashback app Smarty, Bospar combined proprietary survey data with rapid-response newsjacking tied to consumer tariff concerns, generating 85 media placements and more than 2.5 billion impressions.
For San Francisco Pride, Bospar created a campaign that transformed a funding challenge into a national conversation around the message “Queer Joy is Resistance,” helping to generate $2.5 million in new funding and restoring the organization to financial stability.
The complete list of winners is here.
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