Bospar selects CNBC’s Eric Chemi to head its broadcast strategies department.
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Tech guru and former CNBC and Bloomberg journalist Eric Chemi takes on modern business and gets assertive on Bospar’s podcast, “Politely Pushy®.”
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Zingbox is the provider of the most widely deployed healthcare Internet of Things (IoT) analytics platform, with a device-specific machine learning platform. Bospar’s PR program is designed to support corporate positioning and tell the unique Zingbox story to target influencers, press and prospects. Recognizing that key to success is a strong partner ecosystem, the core PR program focuses on publicizing industry partnerships. The program also includes an issues-based effort that positions Zingbox’s CEO as a healthcare industry thought leader.
Yellowbrick Data has really shaken up the world of enterprise data warehousing. Founded in 2014 by experts in database and flash memory technologies, Yellowbrick now offers the world’s fastest data warehouse for hybrid and multi-cloud environments.
PR created visibility for Viewpost to support its largest bank partnership – with Bank of America – and increase the overall cadence of media e+E69xposure. Bospar worked with Viewpost to identify the key solution the partnership with Bank of America brings to users, utilizing third-party resources such as customers, analysts and partners to support the findings. Bospar secured coverage and meetings in key business, financial and technology publications such as Business Insider, Accounting Today, Bank Innovation, Payment Week, PYMNTS, PaymentsSource, Finextra, and Yahoo! Finance.
Varo was the first national bank in the U.S. for people who wanted to bank on their smartphones. To get the attention of downstream media, PR seeded top reporters/influencers with consumer benefits, a video of the CEO explaining a customer-first message, and consumer spokespeople. PR generated more than 117 pieces of coverage to equal 592 million impressions – 97% of which had a positive sentiment – in major business and technology outlets, including the WSJ, TechCrunch, Reuters, BuzzFeed, Bloomberg, American Banker, and PYMNTS.
Unisys brought the first commercial computer to market, and the company has been protecting technology ever since. The global IT company builds high-performance, security-centric solutions for the most demanding businesses and governments. The Unisys portfolio of offerings includes security software…
We re-ignited the Tetris brand, showing the world that after 25 years, Tetris still ruled as “the world’s most popular video game.” Featuring founders Henk Rogers and Alexy Pajitnov as spokespersons, our global coverage was so huge that Google turned its Google Doodle into Tetris Tetraminos for the day. We generated so much renewed interest in the brand that carriers like AT&T made it #1 on their play lists, and the company expanded into a line of Tetris logoware.
Symend is changing the way companies engage with at-risk customers, for the better. A leading customer engagement platform, Symend is scientifically transforming the debt recovery industry by treating individuals with empathy and dignity at the time they need it most.
We’ve introduced breakthroughs at all levels of the security universe – from enterprise platforms to consumer products. We educated the world on spam being far more than a nuisance on behalf of client Brightmail. Our Spam Newsbureau made Brightmail the go-to resource for all media as well as private and government influencers, generating more than 700 enterprise leads in one year. We launched Symantec’s PCTools consumer security brand into the U.S. with high-profile placements like USA Today, the New York Times – and Jay Leno’s opening riff on The Tonight Show.
We’ve partnered with SOASTA over the last several years to help them migrate their branding from that of a web testing company to a leader in performance management across all digital assets. We are bold in all we do, which has resulted in a consistent PR return of several million dollars per quarter of advertising equivalency across mainstream business and mass media, including Bloomberg, Wall Street Journal, CNET, Forbes and CIO, and 47 million impressions per average trade show support.
A hot Silicon Valley “unicorn” with a charismatic and legendary CEO, Snowflake came to Bospar to create a program that reflected all of the company’s successes and momentum. The PR program takes advantage of the many subject matter experts within the company and is designed to increase brand awareness/visibility. New initiatives include broadcast interview opportunities for the CEO and an ongoing focus on messaging refinement. The Snowflake CMO has hired the Bospar team four times, a powerful endorsement.
Sleep Cycle is an intelligent alarm clock app with over 3 million active monthly users that analyzes users’ sleep, records findings, and wakes them up during their lightest sleep phase so they wake feeling rested and refreshed. Bospar was brought in to increase brand awareness and help drive downloads for the app. The PR program utilizes the vast amount of anonymous internal data in order to secure coverage in top-tier lifestyle outlets.
How productive are remote workers? That’s a question near the top of many business leaders’ agendas of late given the sudden and dramatic move to remote workforces. It’s also tailor-made for Prodoscore to answer. Prodoscore builds employee productivity software…
Postman, a platform to make API development faster and easier, tasked PR with building its brand with both the tech and developer communities to increase adoption. PR utilized undisclosed fundraising activity to launch the company; recruited developers from Postman’s customer base to appeal to the DevOps base; and worked with Postman’s marketing team to leverage product releases to secure coverage in top-tier media. The launch was covered by The Wall Street Journal, Network World, ZDNet, SiliconANGL,E and Business Edge. Product news was successfully placed in SDxCentral, DevOps.com, App Developer Magazine, SD Times, DEVOPSdigest, ProgrammableWeb, and insideBIGDATA.
We began working with founder Brian Hinman back when Polycom had only a speaker phone. Over a five-year period we supported its expansion into an audio and video platform that has become a mainstay of companies everywhere, helped them grow to more than $1 billion in revenues and took them public. We worked the B2B beat to gain partners and win over IT management and conducted major consumer programs to increase workplace usage of desktop conferencing.
PlanSource, a cloud-based provider of benefits administrations, exchange, payroll, and HRIS solutions to employees, tasked PR with promoting online exchanges during open enrollment. PR surveyed American employees’ thoughts on the open enrollment process, crafting a press release that revealed that a majority of American employees believe that the traditional, paper-driven open enrollment process is a waste of time. PR leveraged media and analyst interviews with top HR, healthcare and insurance outlets and secured top coverage in outlets including Politico, Plansponsor, BenefitsPro, HR Daily Advisor, WebMD, SHRM, and LifeHealth and a feature article in PRWeek.
We worked with Steve Jobs and John Lassiter to lay the groundwork for today’s world of computer animation – introducing Pixar’s Renderman rendering product and demonstrating its ability to give software developers the same power of realism that before had only existed in real life. We leveraged Pixar’s Oscar for Toy Story to show creative, marketing and developer executives alike that Renderman had brought “Academy Award-winning-quality realism to the desktop.” The rest, as they say, is history!
We led PayPal Galactic – an initiative to set PayPal apart in the crowded payments industry by being poised to be the first to offer a system for payments in space. We connected PayPal executives to the Silicon Valley Space Center, the Space Tourism Society and the SETI Institute, culminating in an event with PayPal President David Marcus and Astronaut Buzz Aldrin. Our 2,000 stories across broadcast, online and print channels was recognized by PRWeek Global Awards and by our client, who called it their most effective PR campaign ever.
We helped bring ON24 from a webcaster to a virtual events platform – from webcasts and webinars to trade shows and corporate environments. We boldly built the brand as synonymous with a new generation of virtual business: publicizing the cities people least wanted to visit for physical trade shows; contesting the Consumer Electronic Show’s claim of being the most green event by pointing out that the most green event is a virtual one; and creating a virtual comedy contest that positioned ON24’s solution as the logical alternative to business travel.
How does a robot see? If you look at the picture you can see how it recognizes people and objects – crucial to self-driving cars and other AI-focused technology. That’s what Neurala offers as a deep learning neural network.
nCipher Security, the leader in HSMs, hired Bospar to support its divesture from Thales e-Security. In support of the divesture and overall brand awareness, PR focused on third-party research, newsjacking, key industry events, contributed content, customer relations, and ongoing product news. Efforts generated an ongoing and steady stream of monthly media coverage in security, business and tech media.
Here’s a look at the Mendix interface with one of Bospar’s favorite pictures Software is eating the world. And Mendix is sating enterprise hunger for new applications at a time in which businesses of all kinds…
We helped MDLIVE gain leadership in the emerging telehealth field, educating industry and consumer media on the benefits of being able to see a doctor anytime, anywhere – by phone or video – right from the comfort of home. We conducted B2B healthcare network campaigns, working with partners like CIGNA, Walgreens and Dr. Travis Stork. We generated hundreds of pieces of coverage among the highest consumer media as well as the top medical trades.
Bospar was brought in to help create a category and then position Marqeta as its leader. With a focus on the company’s expertise in modern card issuing, we have put together a program targeting prospects, customers and industry influencers. Press coverage creates awareness about Marqeta’s products and services and educates audiences about Marqeta’s vertical solutions. An initial media relations program supporting the company’s participation in Money 20/20 further strengthened the company’s position as the payment industry gold standard.
During our five years together, Logitech went from a $200 million mouse company with 5% awareness to a $1 billion multi-interface device leader with a brand value equal to Starbucks on a per-capita basis. We launched trackballs and immersive navigation, popularized wireless and created “experience rooms” to share the company vision with media. We paired the CEO with Doug Engelbart, inventor of the mouse, at a huge influencer event called “The Unfinished Revolution” which got covered everywhere.
LevaData, the supply chain AI company, tasked PR with launching the company, securing coverage for its Series A funding round, and creating visibility for the CEO as a thought leader. PR positioned LevaData as the first supply chain sourcing company with AI capabilities, securing coverage in WSJ, Fortune, Silicon Valley Business Journal, SiliconANGLE, insideBigDATA, EBN, DC Velocity, IT Business Edge, and Spend Matters. PR secured bylines in Forbes, EBN and Supply & Demand Chain Executive for the LevaData CEO to discuss industry trends.
When Lego introduced Lego Mindstorms, the media first poo-pooed them, asking why kids would want a toy they had to program. So we went directly to the kids in a summer-long “RoboTour” of science and summer fairs in 30+ cities – squired by college students in decorated cars who posted daily blogs. The kids instantly fell in love, and media soon became believers. Mindstorms had stocked shelves heavily, but still they sold out holiday inventory by late November.
We paired with Shlomo Kramer, founder of Checkpoint and “Father of the Firewall,” to launch Imperva. We helped educate the market on new predictive behavior technology, revolutionizing enterprise security by allowing IT to predict and prepare for attacks in advance of them hitting. We evangelized the new approach with an industry analyst and influencer program; helped cultivate “before and after” enterprise security case histories; and brought the topic of enterprise security to the agendas of top business reporters.
PR was tasked to build the company’s visibility as a leader in video infrastructure, advertising systems and workflow management solutions for the media and entertainment industry. PR orchestrated the launch of ICE, the industry’s most powerful and scalable digital video platform, with product reviews; trade show activity; thought leadership; executive visibility; and issues insertion, leveraging concerns about implementing HD across all American markets. PR secured coverage in all trade media, The Wall Street Journal, Broadcasting & Cable, Broadband Gear Report, CED Magazine, ScreenPlays Magazine, and Communications Technology. Six months after introduction, ICE reached +20 million digital video subscribers nationwide.
Instart Logic tapped Bospar to help build visibility for its Digital Experience Management platform and create a new category – helping brands deliver a faster, safer and more profitable online experience. We leveraged new research tied to big online events – such as the Super Bowl, Winter Olympics and Valentine’s Day, to tell the broader company story of helping sites avoid what visitors hate most: slow load and annoying ads. PR secured coverage in key business, funding and vertical media outlets, including TechCrunch, Fortune, Forbes, Internet Retailer, AdWeek, Huffington Post, and PC Magazine. The campaign helped the company add new business and close more enterprise deals.
House of Cats wanted to publicize its augmented reality app but wasn’t sure how to market it. They had one ace up their sleeve: actor George Takei was willing to tweet about it. Bospar recommended they position Takei as the app’s creator and convinced the star to take the leading role. PR secured such an impressive amount of media coverage for the app that it shot up to #3 on all paid apps on the App Store.
Helpshift, the company revolutionizing the customer service industry through in-app AI-powered messaging, hired Bospar to support growth and drive awareness. We developed a full PR and social media program to best amplify Helpshift’s message through product news, third-party survey data, contributed content, thought leadership, events, and newsjacking. Working with a new CEO, we have secured coverage in both business and trade media. In addition, the social program continues to grow month over month across Facebook, Twitter and LinkedIn.
Bospar positioned Healthline as the #1 resource for health information. For Healthline’s live town hall webcast with Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, Bospar handled all the logistics pre- and post-event. We secured 146 placements, including CNN, Business Insider, The New York Times, Reuters, Forbes, Yahoo News!, Bloomberg Law, Newsweek, and FOX News. Good Morning America, Healthline and YouTube streamed the event, generating over 450,000 views.
Great Call tasked PR with the launch of its Jitterbug phone outfitted with health and wellness apps such as med reminders – smartphone features within a simple, easy-to-use design. PR’s deliverables included educating all audiences – including consumers, pharma execs, wellness writers, top-tier media, and “mom bloggers”. PR also conducted pilot programs with Walgreens and senior care centers for hands-on sell-in and gained business coverage for the brand that supported it across all business and funding audiences. Over several years, we took GreatCall from a startup to a multi-million company purchased by Best Buy.
Goo Technologies wanted to build its developer user base in advance of launching its graphics development platform. PR leveraged a demo of the tech, along with company news and research on browser-based gaming. As a result of PR outreach, articles positioning Goo as browser-based gaming experts, as well as technology pieces, posted in Wired, All Things D and VentureBeat, and Mozilla agreed to include Goo Technologies in its product launch release.
Global English needed PR to help educate the business community on the need for online business English instruction. PR was able to win deep coverage in both technology and mass media by citing the new management skills needed for global success. Key media placements include: The Wall Street Journal, Xinhua, The Guardian and ABC’s “Ahead of the Curve,” with an estimated ad equivalency of $7 million. Business results due to PR included $20 million in venture funding and 300% growth over five years.
Beijing-based GI Gadgets, a fan platform ranking the best crowd-funded concepts, came to Bospar to build its media presence as an American company at CES. With a start date of Dec. 15, Bospar first leveraged GI Gadgets’ internal data to create a ranking of the best and worst inventions that year, pitching exclusives to key reporters whose stories would syndicate. Bospar used that coverage to secure CES briefings and partnerships with other companies. Bospar secured 256 placements, including coverage with CNET and Yahoo! News, with an estimated reach of 162 million people. In addition, 400+ potential partners signed up.
We helped FusionOps establish itself as a leader in cloud-based predictive analytics with a special focus on supply chain management, providing visibility across enterprise business units. Our education programs gained coverage in top business media like CIO, Investor’s Business Daily and Network World. Our timely promotional campaigns, like predicting Star Wars product availability for the holidays, were covered by mass media like HuffPost, CNET and ZDNet, and we covered all major verticals including supply chain, pharma and retail.
Fullscreen turned to Bospar to crystallize its messaging as a next-generation social content company and as the must-hire agency in this social-first world. Bospar positioned Fullscreen as cultural anthropologists and experts at brand and consumer behavior, with a focus on what makes Gen Z and millennials tick. In less than six months, Bospar secured more than 75 pieces of coverage, including an on-set interview with NBC, more than a dozen broadcast segments and placements in ad/marketing trades, including AdWeek, Digiday and Marketing Dive, top-tier business outlets including Forbes, Inc. and VentureBeat, family/parenting outlets like Kidscreen and Moms.com, and entertainment outlets like The Wrap.
Frame, a cloud-based app delivery software, wanted to establish leadership in the space – especially as the go-to application for architects for its CAD offering. Complicating matters: Adobe was a customer but would not speak to the media. PR introduced the CEO to several top media players in the AEC space to coincide with several architecture conferences. PR also created a business story, positioning Frame as the next logical channel for desktop applications, leveraging numbers from the Adobe partnership without disclosing Adobe’s involvement. PR secured placements in Fox News as well as key vertical outlets, including: SolidSmack, Develop3D, AEC Mag, Develop3D, Desktop Engineering, TechZone360, and AEC Café.
Five9, a cloud-based contact center, asked PR to increase its presence and thought leadership in top-tier industry and mass media outlets. PR developed a comprehensive and aggressive plan leveraging corporate announcements, customer case studies and key industry conferences. PR secured multiple in-person meetings with key influencers. Five9 was covered by WSJ, GigaOM, Reuters, and Fortune and targeted industry media featuring customer case studies.
Esri, the geographic information system software leader, wanted to make its international user conference a media sensation for its core audiences. The event attracts 15,000 to San Diego. PR built excitement for the event two months before it took place with a regular cadence of news. PR created an onsite newsroom, with 10 PR staffers distributing 14 press releases, securing video inclusions and orchestrating social media activations. Esri considered its user conference one of the best events ever, with news coverage in Bloomberg, CNET, TechCrunch, San Diego Union Tribune, and key GIS media.
Espresa, the company that powers great workplaces, enlisted PR to launch its Employee Resource Group (ERG) feature on its employee benefits management platform. We helped position ERGs as forward thinkers in the HR technology realm with an emphasis on employee wellness, utilizing both third-party research and media outreach to major HR publications, software application reporters and leveraging millennial driven data. PR secured coverage in leading HR and tech outlets including HR.com, HR Technologist, Medium, TechTarget and Workforce. The company has also placed thought-provoking bylines in top publications and gained media coverage through in-depth interviews.
Engage Ventures wanted to position its funding model as a disruption to the VC ecosystem and achieve maximum visibility of the fund launch. It also wanted to attract high-quality startups to apply for a new program providing hands-on mentoring from a network of Fortune 1000 mentors. Our multi-pronged approach drove coverage in publications with narratives tailored for funding, and broader business and New York-based broadcast media. We secured more than a dozen top-tier media placements, including in-studio interviews with Yahoo! and Cheddar TV on the floor of the NYSE, and launch day stories in TechCrunch, Fortune, Pehub among others.
We’ve helped Emarsys, a European commerce marketing platform, enter the U.S. as a leader from day one, including gaining recognition for their chosen headquarters city of Indianapolis as the Silicon Valley of the Midwest. We helped them establish instant credibility by publicizing their endorsements from Indianapolis Mayor Greg Ballard and Indiana Governor Mike Pence, with heavy local and regional business coverage that spread out to national business and technology media.
We’ve helped Ebates build its brand as a cash-back leader. Last holiday season, comScore said it accounted for a full 5% of all online holiday buying. We’ve helped position Ebates as a trusted consumer evangelist, working closely with the consumer media, mommy bloggers and other influencers and creating third-party data to make Ebates a media spokesperson for every type of buying holiday. Rakuten was so impressed with the Ebates brand that they purchased the company for a billion dollars.
We’ve pioneered exciting firsts for EA. We helped name pogo.com and taught people how to play popular board games online, teaming up pogo with Swift’s Butterball Thanksgiving Turkey Hotline – promoting it as a great way to spend Turkey Day visiting virtually with family and friends. For Maxis we launched SimAnt and SimCity 2000 – debuting the power of artificial intelligence. For Tony LaRussa Baseball we media-toured Tony around the West Coast in the Oscar Mayer Weinermobile (another client!).
DrFirst, a care collaboration tool that launched a telehealth capability at the start of the pandemic, needed to break through the telehealth noise to tell the larger DrFirst story. We immediately began pitching quotes from DrFirst executives about the need for telehealth. For Dr. Colin Banas, the VP of clinical services, we secured 10 on-camera interviews focused on combating COVID-19 with telehealth. We also pitched internal prescription data that showed trends in antidepressant and anti-anxiety prescriptions, delivering coverage on the topic in top-tier business and trade media.
When Dolby celebrated its 40th anniversary with an IPO, they hired us to help define their brand and promote both events. They suggested “the history of sound,” but we said, “No – you have created ‘The Sound of History.’” We secured the coveted museum exhibit at SFO – with more than 10 million annual business viewings and pairing Dolby technology with entertainment breakthroughs – and flew partners in from around the world for an after-hours event. For their NYSE IPO we rang the bell in surround sound!
DabKick, a free mobile communications app that allows users and their friends to watch media together and interact live, tasked PR with raising their consumer awareness and increasing downloads of the app. PR developed a series of third-party research questions to bring the conversation back to social sharing through DabKick. PR also leveraged internal data around Americans’ usage of media and which media they were streaming most frequently. Strategically announced product updates allowed PR to maintain the momentum. PR helped increase downloads over the holiday season and secured top-tier coverage in Huffington Post, USA Today, MediaPost,and Xconomy.
Coupa Software, a leader in cloud-based spend management, tasked PR with gathering finance professionals, procurement leaders, industry analysts and media at its annual user conference, Coupa Inspire. PR offered media free admission, swag and exclusive interviews with CIOs from Juniper Networks, Silicon Valley Bank, Salesforce and Land O’Lakes, securing coverage from Bloomberg, CIO.com and Spend Matters and analyst briefings with Gartner, Forrester and IDC. Over 2,000 guests, customers and industry titans attended more than 30 hyper-focused workshops.
Conversica, a leader in artificial intelligence for business conversations, tasked Bospar with building its visibility – from publicizing internal research to securing coverage for a funding round. Our funding round outreach secured over 450 placements and increased website traffic and demo requests. Our award-winning PR program for this cutting-edge client also includes commentary and thought leadership on the many issues associated with AI, as well as a variety of efforts that take full advantage of media interest in this hot market.
PR launched Aleya Lab’s Contempo — the first app that offers real-time access to relevant political news and commentary. PR reached out to key influencers to secure feedback and endorsements, provided outreach to top-tier product reviewers, leveraged survey results to generate headlines, and forged a partnership and integration with Rock the Vote. PR secured 80,000+ broadcast impressions, as well as more than 25 online placements, including CNET, Network World and Talking New Media. In two weeks, Contempo reached more than 550,000 consumers on Facebook and 124,000 on Twitter.
conDati tasked PR with announcing both their company and recent funding, in addition to the launch of their flagship service, conDati Marketing Analytics. PR recommended a two-fold approach: create a company-focused press release to be pitched to business and funding media and a separate product-focused press release to be pitched to key marketing trade publications. PR secured 22 pieces of coverage in just three months, with over 31 million unique impressions in media outlets VentureBeat, Fortune, Inc., Marketing Land, Digital Journal, and MarTech Today.
Bospar promoted Collibra’s new $112M funding round, avoiding sounding insensitive during the pandemic. We highlighted the message that Collibra is stable, viable, well-funded, and helping companies to better understand, trust and use their data. Keeping media outreach efforts to a select group of top-tier, big data and security contacts, Bospar secured interviews and coverage with Business Insider, TechCrunch and VentureBeat. We generated more than 50 unique articles in outlets such as Fortune, Axios, SiliconANGLE, Database Trends & Applications, Datanami, CRN, Solutions Review, and InsideBIGDATA.
Scandinavia-based Cognite turned to Bospar to introduce the company to the U.S. market. To create media excitement, Bospar announced Cognite was deciding between San Francisco, Austin and Houston for its U.S. headquarters. Bospar secured interviews for Cognite’s CEO at the biggest global industry trade shows. The team promoted a partnership with Rice University, building out a campaign about how Cognite was redefining the oil and gas industry and attracting young, international and diverse talent. Bospar secured more than 40 pieces of coverage in key publications.
2017 brought the rise of the #MeToo movement and, with that, feelings of distrust, disenfranchisement and sheer anger. But it also brought feelings of empowerment and opportunities for women to be heard. Organizations like CloudNOW are helping promote female empowerment, especially in the workplace. Aimed at providing a forum for networking, knowledge sharing, mentoring, and economic growth for women in cloud computing, CloudNOW is continuing to make waves. And Bospar helped them do so.
Cisco asked us for a program to stage a global celebration of the 10th anniversary of its Cisco Networking Academy, which trains people all over the world to put its products into action. We created “The Human Network” branding for them, which was so well received that their corporate team executed a major TV campaign around it. Our PR program reached millions of key influencers, from Networking Academy members to the top organizations they serve.
Cheetah Mobile (then KS Mobile) needed to make a big splash at Mobile World Congress (WMC) to gain visibility on a global scale while gearing up for their IPO. We hijacked the conference with two key research studies on trends we knew would be discussed at MWC. We released the news right before the conference started – controlling the story and building momentum from the start. That month we secured over 400 original pieces of coverage and reached 600,000 impressions, including top-tier MWC round-up stories. Key placements included Yahoo!, Re/Code and Reuters. The company’s IPO raised $168 million.
CardRates.com, an online authority for sharing credit advice, struggled with getting recognition within finance, consumer and business media. Through a multitiered PR program that included educational bylines, expert pitching, consumer surveys, and relevant newsjacking, Bospar elevated brand recognition and SEO. Website traffic and backlinks increased as CardRates.com garnered coverage in a variety of finance, consumer and business outlets, including CBS Marketwatch, USA Today, NY Post, Detroit Free Press, Fidelity.com, ABC News Radio, and Scripps Broadcast Syndications.
Cardlytics wanted to establish its status as the pioneer of card-linked marketing technology and increase visibility of its executive team. PR messaged purchase-based targeting, leveraging partnerships with major financial institutions to establish credibility and expertise. PR also capitalized on Cardlytics’ ability to provide insight into the purchase behavior of approximately 70% of U.S. households, generating more than 286 million impressions in 97 pieces of coverage, including a two-page feature article about Cardlytics’ founders in the print edition of Forbes and interviews on Bloomberg TV.
Serving as the company’s international agency of record, Bospar has made Cambium Networks solutions sexy by showing that Wi-Fi connectivity truly changes lives. We work with the CEO to draft executive bylines for the company’s blog and key media and provide regular social media training to sales teams. With a media relations program that focuses on a mixture of corporate and product news, Cambium has seen its media coverage triple since partnering with Bospar.
PR advanced brand recognition for Business Warrior following its launch under a new name and awareness of its suite of small business analytics tools, pairing the news with third-party data to foster media coverage. PR also leveraged executives as thought leaders in the small business space, having them provide predictions and opinions on breaking news. Our approach was so successful that Business Warrior was part of a reverse merger that allowed it to become a public company. In addition, we helped them transition their PR strategy during the pandemic, resulting in a key placement in Inc. that increased their inbound leads by 500% in a single week.
PR was tasked with relaunching Bubblews, which pays users for their social media posts and then became subject to scammers. Bubblews had a bad rap; “scam” and “fraud” appeared in initial search results for the company. PR sought out recognized consumer influencers and created content showing the need that Bubblews satisfied. PR secured over 500 placements, including CNET, the AP, Bloomberg TV, and The New Yorker. Bubblews credited PR with its sudden uptick of new members and its ability to diversify into the mobile space.
ARC Document Solutions needed to shake off its history as a reprographics company and reposition as a cloud provider and technology solution for Architecture, Engineering and Construction (AEC) professionals. Bospar launched SKYSITE as the new “must have” technology for the AEC market, commissioning third-party research that highlighted the need for new AEC technology and leveraging SKYSITE customer success stories along with analyst praise. Top-tier coverage included Forbes and San Francisco Business Times and AEC vertical publications such as Constructech and Construction Specifier.
We helped Apigee popularize APIs and establish itself as the leading API platform. We implemented customer programs with key participants like Walgreens to establish credibility among buyers and developers, along with mass media outreach driven by the creation of the “Apigee Institute,” a select group of thought leaders within the company who both released data-driven publicity figures as well as toured the world through a series of conferences to promote leadership in the space and drive major media coverage
A&D private labels connected medical devices to the provider home health network. They wanted visibility at the Consumer Electronics Show for the introduction of their Apple Health integration. We worked multiple angles to introduce the brand, working closely with Robin Raskin and her Living in Digital Times team, fielding a survey that demonstrated consumer demand and working the beat at the show. Coverage greatly exceeded expectations, including articles in USA Today, CNET, Yahoo Tech, eWeek,
Alfresco’s top public relations objective is to raise awareness of its Digital Business Platform and position the company as a key digital transformation solution. To accomplish that objective, we have planned and implemented a multi-faceted communications program that focuses on trade show and event support; contributed content developed with a number of C-level executives; and a robust proactive media relations effort that includes an aggressive newsjacking program that leverages media interest in breaking news and industry trends
To help Italian company AirSelfie launch its pocket-sized camera drone in the U.S., Bospar organized media tours in San Francisco and New York, securing meetings with top-tier technology journalists from WIRED, The Wall Street Journal, CNET, NBC News, and U.S. News & World Report. Bospar’s media outreach resulted in 87 placements, including Digital Trends, Mashable, Business Insider, Maxim, Brit + Co, MSN, and Yahoo!, with an estimated reach of 745 million people.
Acesis brings medical peer review online via software-as-a-service. For its launch, PR promoted the company’s customer references, including UCSF Medical Center and St. Vincent Indianapolis Hospital. PR took Acesis through key partnership announcements with Adobe Systems and McKesson and secured coverage from The Wall Street Journal, CNN Money, Dow Jones Newswire, and top-tier medical, business and technology media. Quarterly metrics totaled more than $7 million in
We’ve helped 1010data set itself apart as a unique big data discovery provider that is changing the world of business and finance. We continually secure platform, product and technology coverage among top business media as well as top trades and key verticals. We gained broad coverage for the acquisition by publishing giant Advance Publications and have helped evangelize NYC’s Silicon Alley as the center of U.S. technology.