Tredence

With a strong technical pedigree and deep Fortune 500 relationships, the client’s brand was well-known in India and among existing customers. But it had limited U.S. media presence. 

The B2B company lacked the earned media presence and journalist relationships needed to compete for attention in the crowded AI and data science space. 

The client approached and ultimately joined forces with Bospar because it knew it needed a PR partner that could boost its enterprise AI visibility in the U.S., establish credibility with tier-1 technology and business press, build lasting relationships with key reporters and differentiate it from competitors like LatentView Analytics, Tiger Analytics, Fractal Analytics and MathCo.

For the public relations program to be successful, our B2B tech PR agency needed to secure a regular cadence of high-quality media coverage, advance executive thought leadership in the U.S. and position the client as the go-to enterprise data platform for last-mile AI adoption.

Building a targeted media universe was the PR team’s first priority. The list spanned tech and AI trade press, business media and vertical outlets in retail, healthcare, supply chain, hospitality and financial services. Bospar strategically matched the client’s key industry verticals to the reporters who cover them. 

Next, the team developed PR plans, each with dedicated monthly outreach initiatives tied to timely hooks: NRF for retail, Databricks Data + AI Summit for the data community, Dreamforce for enterprise tech and seasonal angles like holiday AI strategies and New Year’s predictions.

Armed with robust media lists and well-timed initiatives, our PR agency paired proactive media pitching with aggressive newsjacking, inserting the client’s deep bench of executives into breaking stories on agentic AI, DeepSeek, data privacy, tariff impacts and GenAI reliability. To support the executive visibility program and establish a steady drumbeat of thought leadership, PR pitched articles with client bylines to publications across retail, supply chain and hospitality. 

Bospar also commissioned original research for the client to generate proprietary data to give reporters fresh hooks, and coordinated exclusive 1:1 media briefings between client executives and influential journalists to build lasting relationships.

To extend the impact of every major conference appearance for the client, the PR team formulated event-driven media strategies, including embargoed announcements, on-the-ground interview coordination and post-event follow-through.