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Observability Innovator Scores Big with Bospar Public Relations, Double-Play Launch

OpenObserve provides a cloud-native observability platform designed to be highly efficient, cost-effective and scalable for modern applications and infrastructure.

The company was preparing to announce its Series A funding and Observability 3.0 launch. It wanted to use the news as an opportunity to build awareness about the company and the fact that most businesses spend far too much time and money on what it calls the observability tax.

Challenge

The business had recently hired a chief revenue officer and was investing in its go-to-market effort. Now it wanted to engage with a PR agency to grow awareness about its company.

The goal was to secure media coverage to drive more people to its website, increase cloud signups and improve other key funnel performance indicators to successfully drive revenue.

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Strategy

Working closely with the client, Bospar content creators developed the press releases and messaging, crafting narratives for both technical and business audiences. Meanwhile, our PR experts pinpointed key media outlets, podcasts and reporters and began outreach.

Our analyst relations effort for the client involved developing a bespoke AR strategy, identifying and reaching out to the right industry analysts to arrange briefings and share client materials.

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Campaign Results

36 Total Media Placements
62 .2M+ Total Viewership

Success

The double-play launch landed strongly with both media and analysts, generating press coverage across business, developer-focused, technology and venture capital (VC) publications.

Reporter Chris Metinko of Axios interviewed the client’s founder and CEO and published an exclusive feature story on the raise. While some outlets focused on the new funding, coverage struck a good balance, with other stories centering on the company’s new product announcement and several journalists producing stories on both the funding and the product news.

Here’s a small sampling of that coverage:

The analyst relations effort yielded briefings with IDC and Futurum Group, and organically earned interest from EMA, which published an Impact Brief on the news.

“Developers are dealing with unprecedented data volumes as cloud and AI drive new observability challenges. OpenObserve offers a unified, scalable platform that ingests logs, metrics and traces, giving developers a full view of a company’s data.”

— Chris Metinko, Axios

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