Plume is a Silicon Valley company providing cloud-managed, adaptive WiFi services to small businesses, individual homes and the service providers that power them. Its mission is to make connectivity work for people. The company also has a history of commitment to strengthening local and global communities through its significant corporate social responsibility (CSR) efforts.
The communications service providers that had represented the vast majority of the company’s business understood the value of its solution, which provides them more information about their networks so they can deliver better service, predict traffic spikes and decrease costly truck roles. But the company yearned to tell a bigger story about how its technology makes moments better, more connected and secure, and more in harmony with people’s lifestyles.
Rather than focusing on the technology, it wanted to elevate the experiences its technology can enable in the smart home space as well as for people in multi-dwelling units, doctors’ offices, hotels, rental units and other shared environments. In the process, the company was aiming to position itself as the biggest data company you’ve never heard of.
At the same time, it wanted to earn media coverage, needed help creating and securing placement for contributed content, and aimed to use social to raise its visibility, share its news and elevate its contributions to the community, such as its involvement in an international cycling event. For the client’s cycling challenge, Bospar was tasked with maximizing awareness, surpassing previous fundraising and showcasing the CEO as a goodwill ambassador.
The Bospar public relations team created compelling campaigns and pitches to secure coverage across tier-1, tech, lifestyle and local media. Our PR experts also identified and supported submissions for key speaking opportunities and awards to advance the client’s interests.
Meanwhile, Bospar’s content creation team produced compelling thought leadership articles, blogs and other assets to attract and be placed in media and keep the client’s website fresh.
At the same time, our social media professionals spotlighted its CSR and other initiatives.
Bospar’s pitching, media relationships and outreach, content creation and social media campaigns resulted in an avalanche of media coverage. That included an ABC segment and articles in AP, the Boston Herald (Vicki Salemi reporting) and the Sunday Times (Andrea Nagel reporting). We also secured coverage in such publications as The Fast Mode (Ray Sharma reporting), San Francisco Business Times (Ted Andersen reporting), Telecom Reseller (Douglas Green reporting) and Telecompaper as well as an interview for the client’s CHRO on the HR Grapevine podcast and an interview for the client’s product manager on the TR podcast.
The social media campaign focused on the client’s initiative linking fundraising with action to drive positive social change. We executed 215 posts across LinkedIn and Instagram, resulting in 1.77 million impressions, 104,356 video views and 41,480 engagements. By targeting cycling trades and consumer outlets and leveraging the client’s partnership with world champion cyclist Tadej Pogačar, we secured significant media coverage and interviews with 30 different media outlets, including CNN (George Ramsay reporting), the Sunday Times (Nagel reporting) and Cyclist Magazine (James Spender reporting), which we amplified across social channels.
The heightened PR and social activity led to a significant increase in donations: Contributions went from $594,214.50 in 2023 to $659,037.90 in 2024, an 11% increase in funds raised.
Additionally, our partnership with influencer Matt Stephens to provide real-time, on-the-ground updates via social media generated over 45,000 engagements and reached 849,429 people. Stephens captured behind-the-scenes YouTube footage with the client’s CEO, the famous cyclists and other riders and ambassadors.
“This year’s headlines reflect more than announcements, they tell the story of progress toward intelligent, secure connectivity that performs in the real world…We’re proud of what our teams delivered, grateful for the partners building alongside us and energized by the momentum we’re carrying into 2026.”
— The company in a LinkedIn post earlier this year
