Public Relations Team Launches Fintech Disruptor from Stealth to Spotlight

The B2B company sought to use public relations as well as social media services to reach and influence key decision‑makers at banks and financial institutions through a combination of earned and paid media, particularly authoritative financial and business publications.

By leveraging media coverage in trusted media outlets, the startup aimed to build credibility and awareness around its real‑time cash‑flow analytics platform and educate the market on a modern approach to lending that goes beyond traditional FICO‑based decision‑making.

How do fintech startups get media coverage?

Bospar’s PR strategy centered on executing on a proactive, news‑driven media relations program that capitalized on timely policy and market developments such as interest‑rate caps impacting the lending industry. The PR team also offered guidance on and pitched the client’s coming-out-of-stealth news. Additionally, our public relations experts employed compelling customer case studies to appeal to media. To sustain media interest, build credibility and position the company as an authoritative voice diagnosing and solving what’s broken in the modern banking and lending ecosystem, our PR experts emphasized the thought leadership credentials and hedge‑fund management background of the client’s CEO and cofounder.

At the same time, Bospar’s social media team created compelling content for the client’s corporate and CEO’s social channels to highlight media placements from the PR campaign.