Big Data Pioneer Builds Market Authority, Gets Acquired for $500 Million
The pioneer in big data analytics, 1010data provides decision science and data management solutions that empower financial, retail and consumer goods clients to identify the insights needed to make timely and accurate business decisions.
Challenge
Used by the NYSE and traders seeking alternative data on companies, the client came to Bospar to position it as the quintessential expert in big data and consumer spending. Additionally, the client wanted to showcase the growing interest in companies that can process large amounts of data.
The client tasked the experts at Bospar to create a PR program to increase both the company’s and the CEO’s visibility.
Strategy
The PR team immediately got to work with the client’s first hard news announcement, a platform expansion into packaged, procured data feeds. Bospar built targeted media campaigns to secure launch-day and follow-up coverage across financial data, retail and big data audiences.
After the platform announcement, PR developed and pitched customer success narratives to demonstrate the client’s platform in action. Notable customers like Sonic helped lock in top-tier media interest right off the bat, giving reporters a proof point in addition to the client’s claims.
For the CEO visibility strategy, Bospar enticed reporters by leveraging the co-founder and CEO’s Wall Street background and his perspective on where big data analytics was headed.
Our public relations professionals knew that to keep the client in on industry conversations beyond its own news would require the team to pitch predictions around upcoming trends. These placements would position the client as a go-to voice on where the market was heading, reinforcing its authority independent of any single product news cycle.
PR’s hard work paid off. The team’s robust PR program strategy resulted in an avalanche of coverage in top-tier and trade outlets. The Wall Street Journal CIO Journal (Clint Boulton reporting) did a feature on the Sonic customer story. And the CEO’s interview with Sramana Mitra spoke directly to the client’s problem-solving approach in financial services and retail, its two core verticals.
Other placements include:
- Forbes (Gil Press reporting)
- ZDNET (Andrew Brust reporting)
- InformationWeek (Jeff Bertolucci reporting)
- Datanami (Alex Woodie reporting)
- Retail Supply Chain Insights
This new visibility caught the attention of Advance, parent company of Conde Nast, which acquired the client for $500 million. Publications like Wall Street Journal Venture Capital (Deborah Gage reporting), ZDNET (Larry Dignan reporting), New York Post (Claire Atkinson reporting), PCWorld (Joab Jackson reporting) and Norwest (Jon Kossow reporting) covered the acquisition news.
