SAN FRANCISCO – Oct. 20, 2026 – Bospar, the “politely pushy” PR and marketing firm that puts tech and healthcare companies on the map, today announced it has been named an honoree in the AI, Technology & Development category of the Inc. Business Media’s Power Partner Awards. This is the second consecutive year Bospar has been named to the list.
The annual awards recognize B2B organizations that make a meaningful impact on the businesses they serve through exceptional products, services and partnerships
“Bospar has a track record of turning challenging situations into opportunities; it’s a big part of the reason why we’ve won over 300 awards in nine years,” said Curtis Sparrer, principal at Bospar. “We are relentless about adding value to every engagement: building marketplace credibility, tackling challenges, spotting opportunities. And then executing with urgency to make a difference.”
When AI platforms mistakenly reported that RealSense was defunct just weeks before its spinoff from Intel, Bospar helped set the record straight and build momentum around the launch. The results went well beyond a successful debut: Just 14 months later, RealSense was acquired by Cognex for 10 times the original investment.
“Getting noticed isn’t just about earning media coverage anymore,” said Sparrer. “Customers, prospects, journalists and investors are increasingly turning to AI-powered search and answer engines to find information and make decisions. Brands need to know what those platforms are saying about them and how to make sure they’re part of the conversation.”
Added Sparrer, “It’s why we launched our latest version of Audit*E; it gives small and midsized businesses access to GEO [generative engine optimization] capabilities so they can see what AI platforms are saying about their brands and take steps to improve those results.”
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