Agency earns three Platinum Awards for its global LGBTQ+ visibility campaign and Gold for a public relations program that brought humanoid robots into the real world
SAN FRANCISCO – Oct. 15, 2026 – Bospar, the “politely pushy” PR and marketing agency that puts tech and health companies on the map, has won four MarCom Awards for its creative campaigns for Dr. Nasser Mohamed (Dr. Nas) and IntBot. The agency earned three Platinum Awards for Love Is the Goal: Turning the World Cup Into a Global Stage for LGBTQ+ Visibility and a Gold Award for The Robots Are Coming, a PR program that helped introduce socially intelligent humanoid robots to real-world audiences.
The MarCom Awards recognize outstanding achievement in marketing and communications, honoring creative professionals for excellence in concept, strategy, direction, design and execution. The international competition attracts thousands of entries from the U.S., Canada and 41 other countries.
Bospar’s Love Is the Goal campaign for Dr. Nas received Platinum honors in three categories: Social Media Campaign, Special Event and Publicity Campaign. Led by Bospar account manager Nick Yacenko, the campaign leveraged the global spotlight of the FIFA World Cup to elevate LGBTQ+ visibility and advance a message of inclusion through creative communications.
“The World Cup is one of the few events that brings the entire world together, making it a powerful opportunity to champion LGBTQ+ visibility on a global stage,” said Yacenko. “We wanted to do more than join the conversation. We wanted to create a campaign that made people engage and LGBTQ+ voices visible in moments that matter.”
Bospar also earned Gold in the Public Relations Program category for The Robots Are Coming, its campaign for IntBot, which develops socially intelligent humanoid robots for public-facing environments, including hotels, airports, conferences and campuses.
The agency’s challenge was to build public trust, demonstrate the technology’s real-world value and position IntBot as a credible leader in safe robotics, all on a $50,000 budget over five months, with no paid media or advertising.
Bospar built the campaign around a simple insight: Trust grows through firsthand experience, maximizing placements of Intbot’s robots in high-visibility settings:
- At CES in January, an IntBot humanoid autonomously worked the show floor in front of thousands of attendees and global media.
- In February, “Tulse” began serving actual guests at a Marriott hotel in Tulsa.
- In March, “Jose,” a multilingual humanoid, debuted at San José Mineta International Airport, answering traveler questions in more than 50 languages ahead of the FIFA World Cup travel surge.
- In April, an IntBot robot rang the Nasdaq opening bell, extending the campaign’s reach into business and financial media.
The campaign generated 629 earned media placements from January through May, reaching approximately two billion unique visitor measurements (UVM), along with 83 broadcast segments reaching 14.8 million viewers. Coverage included Business Insider, NBC Bay Area, the Daily Mail and Parade, whose coverage was syndicated across more than 20 newspapers.
MarCom Awards entries are evaluated individually by industry professionals against high standards of quality, creativity and resourcefulness. Approximately 16% of entries receive Platinum recognition, while approximately 21% receive Gold.
For more information about the MarCom Awards and its winners, visit marcomawards.com.
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