Principal Curtis Sparrer named a finalist for PR Professional of the Year
SAN FRANCISCO — Oct. 22, 2026 — Bospar, the “politely pushy” PR and marketing agency that puts technology and pharma companies on the map, has been named a finalist in six categories in Ragan’s 2026 PR Daily Awards. The recognition spans agency excellence, cause-related marketing, DEI and social justice communications, consumer campaigns, event marketing and budget-conscious PR. Bospar Principal Curtis Sparrer is also a finalist for PR Professional of the Year.
The finalist nominations recognize Bospar’s work on behalf of the campaign for Dr. Nasser Mohamed (Dr. Nas), Love Is the Goal: Turning the World Cup Into a Global Stage for LGBTQ+ Visibility, and IntBot’s The Robots Are Coming, as well as the agency’s broader work and leadership.
Bospar’s six finalist placements include:
- Agency of the Year: Bospar
- Cause-Related Marketing Campaign: Love Is the Goal: Turning the World Cup Into a Global Stage for LGBTQ+ Visibility — Bospar and Dr. Nas
- DEI and Social Justice Communications: Love Is the Goal: Turning the World Cup Into a Global Stage for LGBTQ+ Visibility — Bospar and Dr. Nas
- B2C Campaign: The Robots Are Coming — IntBot and Bospar
- Event PR or Marketing Campaign: The Robots Are Coming — IntBot and Bospar
- PR on a Shoestring Budget: The Robots Are Coming — IntBot and Bospar
Making robots relatable and memorable
For IntBot, Bospar introduced the company’s socially intelligent humanoid robots to broader audiences, showing how the technology could work in real-world public settings. The campaign helped bring the conversation about humanoid robots beyond the technology itself to the people who might encounter them in hotels, airports, conferences and other public spaces.
“Robotics can be both exciting and a little intimidating,” said Bospar SVP Erin Jundef, who led the IntBot account at Bospar. “We knew the best way to ease those concerns was to make the technology tangible and give people a chance to experience these robots in everyday settings. With a limited budget, we had to think creatively about how to bring that story to life. It’s great to see that creativity recognized!”
Bospar’s campaigns for IntBot and Dr. Nas have also earned recognition from the MarCom Awards. Love Is the Goal received three Platinum Awards, while The Robots Are Coming earned a Gold Award.
Bospar’s latest finalist honors add to a track record of more than 300 awards in nine years. Most recently, the agency was named an Inc. Power Partner for the second consecutive year.
For more information about Bospar and its award-winning work, visit bospar.com.
