SAN FRANCISCO – Aug. 6, 2026 – Bospar, the “politely pushy” PR and marketing firm that puts pharma and tech companies on the map, today announced that Bospar Principal Curtis Sparrer has been named a 2026 PRNEWS People of the Year honoree in The Agency Innovators category.
Sparrer’s recognition reflects Bospar’s early investment in helping organizations navigate the AI era of communications. The agency’s Audit*E platform evaluates how brands appear across leading AI systems, identifies inaccuracies and gaps in AI-generated narratives, and provides recommendations to improve visibility and reputation.
“AI didn’t just change how people find information, it changed how reputation is decided,” said Sparrer. “Reputation lives inside the AI systems people ask before they ever read a news story. We built our practice around that shift before most of the industry took it seriously. This recognition acknowledges we were right on target. And now, what we built for clients is becoming something bigger: a way for any organization to see how AI is actually representing them, and do something about it.”
The PRNEWS People of the Year Awards celebrates the leaders, innovators and rising talent shaping the future of PR and communications. Recipients will be honored at the 2026 Platinum Awards Gala on Oct. 6 in New York City.
Additional resources:
