SAN FRANCISCO — May 1, 2026 — Bospar, the “politely pushy” PR and marketing agency that puts tech companies on the map, today announced it has won nine honors in the inaugural Chief Marketer Network IGNITE Awards, capturing top awards for its campaigns with Betterworks, SHL and SignalFire.
Bospar earned top honors in the following categories:
- Best Executive Thought Leadership Campaign: Rooted in Data, Betterworks Humanized AI and Reclaimed Performance Management – Bospar with Betterworks
- Brand Storytelling Strategy: From Ghost to Guide: SHL’s Resurrection – Bospar with SHL
- Best PR/Communications Campaign (B2B): SignalFire: The Billion-Dollar Signal – Bospar with SignalFire
In addition, Bospar received multiple honorable mentions across key categories:
- Best Integrated Campaign (B2B): Seeing RealSense – Bospar with RealSense
- Best PR/Communications Campaign (B2B): Seeing RealSense – Bospar with RealSense
- Best Media Relations Campaign: SignalFire: The Billion-Dollar Signal – Bospar with SignalFire
- Best PR/Communications Campaign (B2C): “Queer Joy is Resistance:” How PR Turned a Sponsorship Crisis into Record Fundraising – Bospar with San Francisco Pride
- Best Cause-Driven Campaign: “Queer Joy is Resistance:” How PR Turned a Sponsorship Crisis into Record Fundraising – Bospar with San Francisco Pride
- Best LGBTQ+ Campaign: “Queer Joy is Resistance:” How PR Turned a Sponsorship Crisis into Record Fundraising – Bospar with San Francisco Pride
“Marketing should do more than make noise; it should move markets,” said Curtis Sparrer, principal at Bospar. “These campaigns raised visibility and reshaped how our clients show up, compete and win.”
Across categories spanning B2B, B2C and purpose-driven marketing, Bospar’s wins highlight the agency’s ability to deliver campaigns that capture attention and drive measurable business results.
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