SAN FRANCISCO—April 9, 2026—Bospar, the “politely pushy” tech PR and marketing firm, today announced it has received four honors in the PRNEWS Digital PR & Innovation Awards, recognizing excellence in digital communications, emerging technology and measurable results.
Bospar’s generative engine optimization (GEO) campaign for RealSense earned awards for Best Use of AI in Monitoring or Analysis, Best B2B Digital Campaign and Media Relations (co-winner). In addition, Bospar was recognized in the Cause-Related Campaign category for its work with San Francisco Pride.
The PRNEWS Digital PR & Innovation Awards honor organizations and campaigns that demonstrate innovation across social media, influencer engagement, AI-powered strategy and multichannel communications, with a focus on measurable business and societal impact.
“Bospar’s work with RealSense represents the first publicly documented methodology for correcting AI-generated brand misinformation at the engine level, before GEO was even part of the regular marketing parlance,” said Curtis Sparrer, principal at Bospar. “We corrected widespread misinformation and reestablished RealSense’s market leadership at a critical moment, using the methodology that would become codified as GEO. Business Insider and Forbes both noticed. For San Francisco Pride, we helped transform a funding crisis into a powerful national platform for visibility and resilience. In both cases, the focus was on delivering measurable impact on business performance, public perception and cultural relevance.”
RealSense Campaign Results
Bospar repositioned RealSense as an independent leader in AI and computer vision following its spinout from Intel, overcoming inaccurate narratives in both media and AI-generated content. The campaign highlighted the company’s $50 million Series A funding, technological differentiation and leadership in stereoscopic imaging for robotics.
Results included:
- 140+ day-one media placements
- 500+ total media placements
- More than 2 billion unique monthly visitors (UMVs) reached
- LinkedIn follower goals exceeded within hours of launch
- CEO visibility amplified through placement in LinkedIn’s “Today’s Top News”
- Website traffic quadrupled in one week, generating 380+ high-value leads and multimillion-dollar pipeline impact
San Francisco Pride Campaign Results
Bospar partnered with San Francisco Pride to navigate a significant sponsorship shortfall and broader corporate pullback from LGBTQ+ initiatives. Centered on the theme, “Queer Joy is Resistance,” the campaign reframed the narrative toward empowerment and visibility.
Results included:
- SF Pride not only closed a $2M funding gap but exceeded it, raising $2.5M in new support
- National media coverage across top-tier outlets, including The New York Times, Fox News, TIME, The Washington Post, USA Today and ABC7
- Record-breaking broadcast and streaming audiences
- Recognition as the most-watched Pride parade in the U.S.
- 10 billion earned media impressions, making it SF Pride’s most visible year in history
