Category thought-leadership

Media Mouth: Charlene O’Hanlon From Techstrong Group on Making the Pitch for Thought Leadership

Editor’s note: This blog post and interview are part of Bospar’s Media Mouth series, which provides industry insights from some of today’s top tech journalists and writers. Charlene O'Hanlon is chief content officer at Techstrong Group. She has extensive experience in…

WeCrashed, But WeBack Now: Why CEO Sandeep Mathrani Is WeWork’s Turnkey PR Gold

WeCrashed: The Rise and Fall of WeWork was true business podcasting at its most dramatic—charting the big idea, big money, big egos, and big screw-ups that mesmerized tech, venture capital and real estate glitterati, not to mention co-working hipsters everywhere.…

They Call It Thought Leadership. But Executives Need Some Thoughts.

Once upon a time, Silicon Valley teemed with swaggering executives who were quick with a quip or a fresh and unique observation. These were the halcyon days of the late 90s and early aughts, a time when brash was beautiful.…

Your Thought Leadership Byline and Your Foot Have a Lot in Common

You know when you come across something that is completely unrelated to your job...but you think about it for a moment and realize that it actually isn’t? And then one day out of nowhere when you’re making dinner or running…

Double Spaces Are Dead. Here’s Why You Should Care.

This article first appeared in O’Dwyer’s. You, dear PR folks, face enough obstacles getting your clients’ press materials into the hands of friendly reporters. And while you may think that punctuation—in this era of text messages and Facebook comment threads—is…