Category thought-leadership

Your Thought Leadership Byline and Your Foot Have a Lot in Common

You know when you come across something that is completely unrelated to your job...but you think about it for a moment and realize that it actually isn’t? And then one day out of nowhere when you’re making dinner or running…

Double Spaces Are Dead. Here’s Why You Should Care.

This article first appeared in O’Dwyer’s. You, dear PR folks, face enough obstacles getting your clients’ press materials into the hands of friendly reporters. And while you may think that punctuation—in this era of text messages and Facebook comment threads—is…

Bospar May Client Coverage

Every day the Bospar team works tirelessly to secure significant coverage—ranging from corporate and product news to thought leadership and customer-focused content—for our clients. Last month we secured nearly 200 placements in outlets across the United States, including Fortune, Fast Company, Inc., Forbes, Quartz, TIME and Redbook.…

Five Clichés to Immediately Delete from Your Press Materials

Let’s talk copy. Few PR pros sit down to write a press release or product pitch giddy with enthusiasm. At the best of times, writing them is challenging. At the worst of times, it is mind-numbing exertion to transform unintelligible company news…

The Power of Content

As the Bospar Chief Content Officer, I can't really be objective about the power of content. I have seen first-hand how it can increase brand recognition and positively influence the buyer’s journey, as well as amplify media relations results. Many…