Research firm Cybersecurity Ventures predicts that cybercrime will cost the world $9.5 trillion in 2024, and “If it were measured as a country, then cybercrime would be the world’s third largest economy after the U.S. and China.”

What can we do to combat cybercrime and reduce its staggering impact?

To help us learn and decide, more than 40,000 attendees, 500 exhibitors, 650 speakers and 500 members of the media will converge in San Francisco May 6-9 at the RSA Conference, the world’s largest cybersecurity industry event. There, we’ll see the latest and greatest technologies and approaches to improve cybersecurity and thwart cybercrime.

The RSA theme this year is “The Art of Possible.”

The top 10 trends in cybersecurity at the RSA Conference

This year, the RSA Conference received a record number of more than 2,700 speaking proposals and compiled a list of the top 10 trends in cybersecurity from those proposals. This is a great resource, because it indicates what the cybersecurity thought leaders consider to be the most important topics to discuss with their peers at the world’s largest cybersecurity conference. The “RSAC 2024 call for submissions trends report” includes these top 10 cybersecurity trends:

1. Community matters: “Explore collaboration, mental health, and securing our digital world.”
2. Humans and technology: “Discover new perspectives in cybersecurity emphasizing collaboration to address human-related risks effectively.”
3. Legislation and policy: “Discover the influence of global legislation on cybersecurity, prompting reassessment of compliance and risk management.”
4. AI and everything: “Explore diverse AI applications, ethical considerations, and practical insights into opportunities and responsibilities in AI integration.”
5. Secure by design: “Delve into Open Worldwide Application Security Project (OWASP) strategies, threat modeling, and secure code practices.”
6. Threat modeling: “Master threat modeling by navigating adoption challenges, integrating threat intelligence, exploring business value, and applying it to understand human behavior.”
7. A privacy-first mindset: “Navigate comprehensive attack frameworks and adeptly employ privacy methods for enhanced cybersecurity.”
8. Ransomware rises again: “Explore the resurgence of ransomware, with predictions reaching $900 million, emphasizing the urgency to fortify cybersecurity.”
9. Telecommunications and security: “Dive into the security challenges faced by telecommunications amid rising attacks and the 5G to 6G transition.”
10. Security’s identity shield: “Addressing the essential necessity to bridge the gap between identity and security teams.”

With web searches, excellent websites and generative AI at our fingertips, it’s not hard to find and learn about the top trends expected at a conference. But what if you want to break out and get your voice heard among the many thought leaders in the dynamic cybersecurity industry?

If you’re launching a product at RSA that will help advance the industry and improve cybersecurity, wouldn’t it be great to meet with some of the more than 500 media attendees at RSA and get your share of media coverage? The answer, of course, is a resounding yes. But what you may not know is that getting those meetings and stories requires significant PR planning.

You may want and need help from public relations experts with a record of success presenting news, landing stellar media interviews and coverage, and winning speaking engagements among thousands of speaking proposals at conferences like RSA and other events throughout the year. If so, consider Bospar, a PR agency with expertise in cybersecurity and zero trust.

A sample of our cybersecurity client success stories includes Avocado Systems, Cohesity, DataTrails (formerly RKVST), ExpressVPN, Netsparker, nCipher, NinjaOne, NodeSource, NordVPN, Ontinue, Open Systems, Unisys and Wallarm. Bospar shared these insights from RSA 2023 and will represent clients and share insights from RSA again this year.

Bospar has found that one way to cut through the show noise is by doing research that yields fresh data to create news hooks and give reporters the data and compelling narratives they need to build stories that will appeal to their editors and your target audience. This could be in the form of a third-party survey to identify habits, top vulnerabilities and bad behaviors to shine a spotlight on the biggest concerns and pain points in your area of focus within cybersecurity.

We would leverage the data to create a palpable buzz through a combination of press releases and blogs, media briefings and a strong digital strategy, including social posts and podcasts. We could even survey RSA attendees to provide a comparison of the key concerns of each audience.

To learn more about how Bospar’s public relations specialists can help you create a strategic communication process that builds value and shine as a bright star in cybersecurity, contact Bospar at results@bospar.com. Bospar was recognized as a winner or finalist for more than 25 awards thus far in 2024 and more than 60 awards in 2023. Join us and let our award-winning team advance your position and amplify your thoughts and achievements in cybersecurity.