SAN FRANCISCO — March 10, 2022— Bospar, the “Politely Pushy®” PR firm that puts tech companies on the map, is pleased to announce that Kristin Sommers has joined the company as a vice president, the agency’s most recent hire as it continues to expand in record numbers. In this role, Sommers will co-lead strategy and programming for Bospar’s B2B SaaS, HR tech, martech, and adtech clients and identify growth opportunities for the agency.
Sommers is a seasoned PR and communications leader with nearly two decades of strategic marketing, brand development and communications experience across virtually every industry. Her vast expertise ranges from building equity and increasing visibility for new products and emerging brands to evolving and protecting the reputation of iconic brands like Amazon, American Express, Pepsi, Fisher-Price, LG, 1800 Tequila, and Unilever. Sommers is known for curating and executing strategic integrated programs that inspire conversations, challenge the status quo, and generate impactful results.
A graduate of Florida State University, Sommers has held positions in New York, Los Angeles and Miami at leading global firms as well as mid-size and boutique agencies, including senior roles at Weber Shandwick, Ogilvy & Mather and MWW.
“We have built Bospar with a fierce obsession to achieve maximum results for our clients,” said Curtis Sparrer, principal and co-founder. “To achieve this, we continually look to hire the best of the best in the communications field, individuals who share our obsession with delivering results for our clients. Kristin is that individual. She brings a valued skill set and expertise to the team, and we are so delighted she has joined Bospar.”
“Aside from its impressive professional track record, to see Bospar and its leadership making national headlines for its work outside the industry was an added bonus and refreshing to see as a new employee,” said Sommers. “In an industry consistently notorious for long hours, it’s a lot easier to want to work hard for a company that is working just as hard for you, and that’s what you get at Bospar. Never before have I felt more support from an employer and from senior leadership alike–I very much look forward to growing with this company.”
Bospar is the award-winning “Politely Pushy®” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions. Visit www.bospar.com, Twitter, Instagram, Facebook and LinkedIn.