Cannes Lions 2022 Selects Bospar Principal and Co-founder Curtis Sparrer for International Panel: “Mission Critical: The Limitless Upside of Integrating Purpose Into the Whole Organization”

Bospar invites you to attend – either online or in-person – this multi-disciplinary panel that includes thought leaders from Dove, Dell, Visa, R/GA, and Snap live at Cannes on June 20. Together they will discuss the importance of integrating social good into modern business models and showcase brands with “case study style” results demonstrating the positive effect this pivot makes on all stakeholders, including customers, community and employees.

What is the event?

Hosted by The Female Quotient (The FQ) out of its Equality Lounge® at Cannes Lions, this panel explores how creating a compelling vision and mission is no longer optional for modern businesses. The thought leaders in this session will explain how incorporating a sense of purpose into a company’s brand can inspire employees, earn the trust and loyalty of customers, and make an impact in the community – all while improving the business’s reputation and bottom line. 

Who are the speakers?


Anna Palmer, Founder and CEO, Punchbowl News


Kim Kadlec, CMO CEMEA & SVP Global Marketing Solutions & Customer Marketing, Visa, Inc.

Liz Matthews, SVP, Global Brand & Experiential Marketing, Dell Technologies

Ellie Bamford, Global Head, Media and Connections, R/GA

Curtis Sparrer, Principal, Bospar

David Roter, VP, Global Solutions, Snap Inc.

Firdaous Al Honsali, VP, Dove

What are the event details?

Date: Monday, June 20, 2022

Time: 3:30 PM-4 PM CEST (Please arrive by 3:15 PM CEST)


Hôtel Martinez

73 Bd de la Croisette, 06400 Cannes, France

Suite 731, 7th floor

How can people join?

The RSVP link to reserve your seat and share it with your community is

If you cannot attend in person, The FQ will live stream all sessions to its FacebookLinkedIn and YouTube channels.

If you are joining online, please tune in at your local time:

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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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