SAN FRANCISCO — April 14, 2022 — Bospar, the “Politely Pushy®” PR firm that puts tech companies on the map, is pleased to announce that Matt Culbertson has joined the company as a vice president. Bospar is channeling Culbertson’s expertise in strategic counseling services to achieve results-driven integrated PR and digital marketing outcomes for the agency’s enterprise technology clients, including those in cloud, cybersecurity and data.
Culbertson is a seasoned industry professional who has divided his career between serving in leadership roles internally at pre-IPO/exit technology business-to-business firms and externally at communications agencies. As both an in-house PR leader and an agency consultant, Culbertson has worked with a variety of both early-stage and publicly-traded firms, including Bank of America, Accenture, Palo Alto Networks, and Nuix, which was named number one in inbound marketing by a survey of 30,000 Microsoft partners. In addition, he has supported seven-figure sales pipelines for SaaS, cybersecurity and cloud companies through earned/owned/paid media efforts.
“Digital marketing in today’s landscape requires an understanding of macro-level technology trends that impact all industries, from how audiences receive information in a heightened cybersecurity threat climate to how communications strategies influence buyers to respond to Wall Street’s outlook on emerging technologies,” said Curtis Sparrer, Bospar principal and co-founder. “Matt will continue empowering our enterprise clients to tell their stories across digital and media channels to engage and ultimately convert audiences into customers.”
“As we face competing global crises from Putin’s war against Ukraine to ongoing impacts from the pandemic, I am proud of Bospar’s commitment to values, from human rights to democratic and constitutional ideals, and I am thrilled to join this incredible team of industry leaders,” Culbertson said. “Whether championing constitutional freedoms and LGBTQ+ rights or supporting aid to Ukraine, Bospar’s courage and principles provide a clear vision for technology leaders’ pursuit of a better future.”
Bospar is the award-winning “Politely Pushy®” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake, and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions. Visit www.bospar.com, Twitter, Instagram, Facebook, and LinkedIn.