Curtis Sparrer, Principal at Bospar and a leading voice in Generative Engine Optimization (GEO), breaks down this new power shift—where AI algorithms, not account executives, are closing deals.
Beyond the Sales Funnel: Curtis Sparrer, on How AI Platforms Decide Which Brands Win
About Bospar
Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.
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