The politely pushy agency once again punches above its weight
SAN FRANCISCO – April 1, 2025 – Bospar, the “politely pushy” PR and marketing firm, today announced it has won seven nominations for the 2025 North American SABRE Awards, competing head-to-head with global agencies many times its size. This recognition demonstrates how the firm’s dedication to quality over quantity and investment in talent rather than overhead continues to drive outsized results for clients.
The 70-person agency earned finalist positions across multiple categories, including PR Agency Marketing, E-Commerce, Educational & Cultural Institutions, Technology Hardware, Crisis Management and Corporate Media Relations — showcasing its versatility and effectiveness across diverse practice areas and industries.
“Global agencies with thousands of employees often secure numerous nominations by representing household names, but Bospar’s seven finalist positions showcase the power of our strategic, politely pushy approach to PR—enabling us to consistently punch above our weight,” said Curtis Sparrer, principal at Bospar. “By investing in people instead of real estate, we attract top talent and deliver impactful business results for clients across industries.”
Bospar’s 2025 SABRE Award nominations include:
- PR Agency Marketing: Politely Push*E — Bospar
- E-Commerce: AI Lesson Plan — Brainly with Bospar
- E-Commerce: Beyond the Blue Screen: Parametrix puts a price on the Crowdstrike Crisis — Parametrix with Bospar
- Educational & Cultural Institutions: Launching The Climate College — Paul Smith’s College with Bospar
- Technology: Hardware: Proactive Prevention: Driving Global Recognition for IoT Wildfire Detection — Dryad with Bospar
- Crisis Management: Launching a Beacon of Safety — Futuri with Bospar
- Corporate Media Relations: SignalFire: From Seed Stage to Front Page — SignalFire with Bospar
The agency’s focus on delivering measurable business impact through strategic communications has allowed it to compete successfully against agencies with significantly greater resources. While industry behemoths like MSL, Ogilvy PR, Weber Shandwick, Burson, Edelman, Ketchum and Golin secured more nominations overall, Bospar’s recognition rate relative to its size demonstrates the power of its politely pushy approach.
The 2025 North American SABRE Awards winners will be announced at a ceremony on May 6 at Cipriani 42nd Street in New York City.
