Bospar tops Bank of America to win SABRE gold in corporate media relations

SAN FRANCISCO – May 7, 2025 Bospar, the “politely pushy” PR and marketing firm, today announced it has won two SABRE Awards for its groundbreaking campaigns with Parametrix and SignalFire. 

The 2025 North American SABRE Awards winners were announced last evening at Cipriani 42nd Street in New York City.

Bospar’s category wins include:

Bospar faced stiff competition from industry titans in multiple categories, including MSL, Ogilvy PR, Weber Shandwick, Burson, Edelman, Ketchum and Golin. Notably, its campaign with SignalFire bested Bank of America in the Corporate Media Relations category, proving that delivering results always wins over size. 


“Winning two SABRE Awards is a validation of the bold, strategic and ‘politely pushy’ work that sets Bospar apart,” said Curtis Sparrer, principal at Bospar. “Taking the top spot in the Best Corporate Relations category — ahead of giants like Bank of America — is especially gratifying, confirming the strength of our approach. In an era of economic headwinds, PR needs to prove its worth like never before. These wins demonstrate the power of what we do: telling stories that don’t just make headlines — they drive impact. We’re fired up to keep pushing boundaries, defying expectations and delivering results that speak for themselves.”

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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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