SAN FRANCISCO – Oct. 13, 2026 – Bospar, the “politely pushy” PR and marketing firm known for putting tech and pharma companies on the map, has been named the winner of the 2026 Chief Marketer Campaigns of the Year Awards’ Best Use of AI & Technology in a Campaign category. In a highly competitive field, Bospar came out on top for its Seeing RealSense campaign.
The Chief Marketer Campaigns of the Year Awards celebrate the most effective, innovative and impactful marketing campaigns shaping today’s landscape. Bospar was recognized for “bringing strategy, creativity and execution together across channels to deliver real business results.”
“RealSense helps robots see, but AI tools couldn’t see the company,” explained Curtis Sparrer, Bospar co-founder and CEO. “ChatGPT’s misinterpretation of a Reddit post made it and Claude think the company was dead, just as it was coming to life as an independent company. Bospar identified the problem, advised RealSense on how to make its website more AI-consumable, and employed its funding news and the proof-of-life story to drive media coverage.”
“That work, and Audit*E innovation, resurrected the company’s digital identity,” Sparrer added. “What’s more, it made RealSense the first GEO success story. The company was recently acquired at 10X the $50 million it raised when it spun out of Intel just 14 months earlier.”
Additional resources:
- Bospar Introduces More Affordable Audit*E Pricing for Small- and Medium-Sized Businesses
- Bospar Surpasses 300 Award Wins with Five PRSA-NY Big Apple Awards
- Bospar Wins Two PR Daily 2026 Social Media & Digital Awards for RealSense and Betterworks Campaigns
- PR Daily Names Bospar a Top Agency for 2026
- Strategic PR for AI Spinoff (That ChatGPT Thought Was Dead!) Results in 500+ Articles, Surge in Website Traffic and LinkedIn Engagement
