SAN FRANCISCO — July 21, 2025 — Bospar, the “politely pushy” PR and marketing firm that puts innovative health and technology companies on the map, today announced the appointment of Alex Soejarto as senior vice president of analyst relations. With more than two decades of experience in research, advisory and enterprise IT strategy, Soejarto will lead the agency’s growing analyst relations (AR) practice, helping clients build credibility and gain visibility in an increasingly competitive technology landscape.
Soejarto brings a rare blend of industry insight, thought leadership and analyst network expertise. He spent more than 16 years at Gartner, where he rose to vice president of research, influencing how major global enterprises adopted emerging technologies. Most recently, he led data, analytics and AI strategy at Wipro, advising Fortune 100 companies — including Ford Motor Company — on IT modernization, change management and digital transformation.
“Analyst relations matter more than ever in today’s market, especially in fast-moving sectors like AI, cloud, cybersecurity and SaaS,” said Soejarto. “Buyers rely on analysts to make informed decisions, and tech companies need a trusted partner to help them engage and influence these key stakeholders. I’m thrilled to be joining Bospar and help elevate our AR offerings and drive client impact. Bospar’s reputation for integrity, creativity and results made this an easy decision.”
Beyond the enterprise space, Soejarto is also the founder of the Out Athlete Fund, a nonprofit supporting LGBTQ+ athletes, and serves as an executive advisor to Third Eye Advisory.
“Alex brings strategic clarity, operational excellence and a deep understanding of the analyst ecosystem,” said Curtis Sparrer, principal at Bospar. “His leadership will take our AR practice to the next level — giving clients the tools, messaging and relationships they need to influence analyst perceptions and drive market momentum.”
This appointment signals Bospar’s ongoing investment in its analyst relations services, which have become increasingly vital for companies looking to establish thought leadership, earn industry validation and influence enterprise buyers. From analyst briefings to narrative development and competitive positioning, Bospar’s AR programs are designed to help clients win in crowded and complex markets.
