Live Events
In today’s dynamic environment, live events are an essential way for brands to connect directly with customers, analysts and media, amplify their messages and drive measurable success.
Bospar is expert at curating unforgettable experiences by collaborating with clients to craft compelling stories and stage winning events that get media, customer and analyst attention. We combine strategic planning, creative execution and impactful follow-up to ensure clients get the greatest possible value from their conference, trade show and other live event investments.
Whether you’re preparing a product launch or other big reveal for CES, the HIMSS Global Health Conference and Exhibition, Money20/20, NRF Retail’s Big Show or another big industry event – or hosting your own trade show or partner event – Bospar will position you to deliver and have enriching experiences, make the right industry analyst and reporter connections, get top-notch media coverage, and keep the analysts, journalists and customers you engage with coming back for more.
Strategic Event Planning
With the proper thought and planning, live events can drive engagement with relevant audiences, drive analyst and media coverage, and help you achieve your business objectives.
But making all of that happen requires the right strategy and significant advance work.
At Bospar, we collaborate with you to:
- Define specific, measurable objectives tailored to your business goals
- Identify who you should be connecting with
- Find creative narratives and activations to capture their interest
- Engage with journalists and industry analysts well ahead of the event
A compelling event doesn’t just happen – it’s designed with clear objectives and storytelling in mind. At Bospar, we understand that the most successful events are built around strong narratives that resonate with both media and attendees. Whether it’s a product launch, a thought leadership panel or a brand activation, we ensure every detail aligns with a broader, meaningful message.
Case Study: Bospar orchestrated a comprehensive event plan to celebrate Dolby Laboratories’ 40th anniversary and IPO. This included creating an extensive exhibit at the San Francisco airport, showcasing Dolby’s technological contributions to iconic entertainment moments. The event attracted over 10 million visitors, significantly enhancing Dolby’s brand visibility.
Seamless Logistical Coordination
At Bospar, we understand that meticulous logistical coordination is the backbone of any successful event. From selecting the perfect venue to designing an engaging booth, we manage all logistical elements to create an environment that captivates your audience. Our comprehensive approach ensures that every detail aligns with your brand vision, allowing you to focus on the big picture. We ensure:
- Transforming Spaces into Experiences: Choosing locations that complement your goals and create the desired atmosphere
- Example: Bospar managed high-profile launches for PayPal Galactic, with partners like SETI and NASA, crafting unique event environments that positioned PayPal as an innovator in space commerce.
- On-Site Coordination: Managing vendors, overseeing setups and handling unforeseen challenges with precision
- Example: Bospar’s on-site PR representation at UNLEASH America 2023 included managing the press room, coordinating media and analyst interviews, and overseeing content development. This hands-on approach contributed to a 2,800% increase in on-site media attendance and a 367% increase in total media placements compared to the previous year.
On-Site Media Relations
Capturing media attention during live events amplifies your brand’s reach. Bospar leverages strong relationships with top-tier journalists and media outlets to ensure real-time coverage. Our approach includes:
- Facilitating on-site interviews and press briefings
- Providing live updates and curated press materials
- Managing behind-the-scenes logistics for seamless media engagement
Success Stories
Symend
At a major industry event, Bospar’s on-site media relations positioned Symend as a leader in customer engagement technology. By facilitating interviews with top-tier journalists and arranging exclusive briefings on the show floor, we highlighted Symend’s innovative approach to customer retention. The result? Extensive media coverage that not only elevated Symend’s industry profile but also generated meaningful conversations with potential clients and partners.
Mark43
During a key law enforcement technology conference, Bospar’s on-site media efforts ensured Mark43 gained critical media exposure. By coordinating press tours and real-time media briefings at their booth, we showcased Mark43’s cutting-edge public safety solutions. Our efforts led to features in prominent publications, increased brand recognition and new sales opportunities with government agencies.
Bospar leverages strong relationships with top-tier journalists and media outlets.
Content Creation
Maintaining momentum during events requires engaging, timely content. Bospar delivers:
- Live social media updates to amplify reach and interaction.
- Compelling press releases and media kits to share with media before and during events.
- High-quality multimedia assets, including photos and videos, to bring stories to life.
An effective content strategy is about crafting narratives that resonate. Whether it’s live Q&As, influencer collaborations or interactive elements like polls and audience engagement features, we create content that strengthens brand authority and drives measurable engagement.
Client Spotlight: SingleStore
During SingleStore’s rebranding event, Bospar’s on-site content creation included live-tweeting the entire (R)Evolution 2020 event, sharing over 30 posts in real time. This strategy amplified the event’s reach, resulting in 85,728 impressions and over 500 engagements across Twitter, LinkedIn and Facebook.
Performance Analysis and Strategic Recommendations
Evaluating your event’s success is key to continuous improvement. Bospar’s performance analysis includes:
- Tailored KPIs to measure attendance, engagement and media coverage
- Comprehensive reports highlighting strengths, areas for growth and industry benchmarking
- Strategic insights to enhance future events and maximize ROI
Evaluating your event’s success is key to continuous improvement.
Post-Event Media Outreach
The conclusion of your event doesn’t signify the end of its impact. At Bospar, we specialize in extending the lifespan of your event’s success through strategic post-event media outreach. Our outreach services help secure ongoing media opportunities and audience engagement by:
- Highlighting notable speaker insights, announcements and attendee interactions: By identifying the most compelling moments from your event – whether a groundbreaking product launch, a major partnership announcement or a thought-provoking keynote –we transform these highlights into media-ready narratives.
- Providing exclusive content and follow-ups to journalists: Media coverage thrives on relationships, and our team ensures that post-event engagement with journalists doesn’t stop at the press release. We proactively send tailored follow-ups, offer exclusive interviews with key stakeholders and provide behind-the-scenes insights that deepen coverage and expand reach.
- Amplifying your event’s impact through new narratives and media placements: By strategically pitching different storylines to various media segments, we ensure continued exposure across diverse audiences.
Why Choose Bospar?
At Bospar, we don’t just plan events – we create moments that matter. With a personalized approach, proven expertise and end-to-end support, our team ensures every live event is meticulously organized and strategically impactful. Let us help you craft an experience that amplifies your brand and achieves measurable success.
Ready to make your event unforgettable? Bospar is ready to go!