Bay Area residents have been tired of hearing San Francisco referred to as “San Fran” for a long time.
But according to a recent survey, the nickname is still popular, with more than half of Americans reporting that they use it.
The survey is the fourth annual San Francisco Naming Day survey, started by local PR firm Bospar to celebrate the city’s naming on Jan. 30, 1847.
Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.
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