Empowering Students through Language and Culture
GlobalEnglish, an English language assistance platform for globally distributed enterprises, tasked PR with raising awareness of the need for English-assisted solutions.
PR educated media and key influencers on the pain points associated with enterprises communicating in English to both native and non-native English speakers. PR sourced and leveraged top tier clients like ArcelorMittal to secure coverage in outlets like CIO.com and The Wall Street Journal.
Key media placements include The Wall Street Journal, Xinhua, The Guardian, ABC’s “Ahead of the Curve.” Estimated ad equivalency: $7million. Business results include $20 million in venture funding, 300% growth over 5 years.