Category: Bospar News

A PR pro would be a great Oscars telecast host: a tongue-in-cheek letter to the Academy

January 04, 2019 · Curtis Sparrer
Oscars at Bospar

As a lifelong fan of the Oscars and movies in general, I want to help you. Specifically, I have an idea for this year’s host that my experience running a PR agency tells me is worth the gamble: hire me.

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San Francisco vs. San Fran – What Should You Call It?

January 30, 2018 · Curtis Sparrer
San Francisco in 1891

Bospar’s “headquarters” is in San Francisco, and most of our employees live in the Bay Area. So, we have an unusual interest in what we see as the city’s basic branding problem. Let me explain. It all goes back to January 30, 1847, when San Francisco’s mayor, Lieutenant Washington Allon Bartlett, dealt with San Francisco’s first PR crisis: what to call the place.

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Death, Grieving and PR–What I Taught at PRSA

July 19, 2017 · Curtis Sparrer

There is nothing more evil than an 8 a.m. meeting. Unless it’s an 8 a.m. meeting where you’re expected to be dazzling before the future of PR.

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