We are using cookies to give you the best experience on our website.
Bospar's Response to Texas Abortion Law Awarded Bronze Media in Inc.’s 2021 Best in Business List
Bospar is the industry’s most celebrated tech PR agency. Learn why we were chosen as Inc. and Forbes’ Best PR Agencies for 2021, PRovoke SABRE: 2021 Innovator of the Year, and Business Insider’s Top 50 in Tech PR – twice!
There’s no hiding that we score impressive results for our clients. It takes clever, on-strategy ideas, media relationships, and our way of being politely pushy to get our stories told. And our clients notice.
Our clients are innovating the future of how we live and work. From AI to cloud, data storage to security, and SaaS to software/app development, we go over and above to help our clients stand out.
Bospar is a boutique tech PR firm with a team of highly seasoned pros who exist to put you on the map.
At Bospar we invent new and imaginative ways to win top-tier media coverage and increase your brand visibility.
Your success is driven by our values, being politely pushy, and focus on inclusiveness, diversity and equality for all.
Is hiring a public relations firm right for you? Check out answers to the questions we get frequently.
We leverage our own good news – such as growth, new clients, award-winning campaigns, and insightful research. Learn more about us and our successes.
We work hard to get the same extraordinary coverage for Bospar that we get for our clients. See who’s writing about Bospar and why.
Tech guru and former CNBC and Bloomberg journalist Eric Chemi takes on modern business and gets assertive on Bospar’s podcast, “Politely Pushy.”
Commentary on all things PR with a “what’s in it for me” message. Informed opinions. Interesting tech perspectives.
Follow us now.
There are great opportunities to join our growing Bospar family — a diverse team of smart, action-oriented self-starters committed to our clients and one another. Tell us why you’d be a fantastic fit.
We’re proud to be Bospartans. Genuinely nice people all pulling our oars in the same direction. It’s like no other agency in the business. And, 100% virtual from the start, well before it was cool.
Part of what makes Bospar so special are the perks that reflect our priorities. No kidding: we value family, community, physical and mental health, connectivity, and camaraderie with fellow Bospartans.
September 09, 2021
On Thursday, September 2, Texas Governor Greg Abbott appeared on CNBC’s “Squawk on the Street.”
He was making the business case for the new abortion law which allows anyone to sue anyone who performs or aids in an abortion.
Morgan Brennan asked the governor: “Forbes is out with a survey with a headline that two-thirds of college-educated workers may avoid Texas now because of this abortion ban. What’s your response?”
Abbott replied, “Month after month after month, including the most recent month, shows that people are choosing to move to Texas more than any other state in the United States, and it’s not even close.”
Houston Chronicle business columnist Chris Tomlinson talked to NPR‘s Rachel Martin about the governor’s interview: “You know, our governor is just whistling past the graveyard. It’s too early to know. Companies that decided to relocate made that decision a year ago, two years ago. It’s – you know, we can’t judge anything by what’s happening at the moment.”
Martin then asked: “It’s one thing if Governor Abbott says that we need to just separate business from politics. But for corporations and businesses, politics is a big part of their brand. It can be, anyway – how consumers perceive them.”
Tomilson responded, “Well, undoubtedly, consumers, Americans in general expect their corporate leaders, the makers of the products they care about, to take stands on social issues. And often, employees have high expectations from their employers. So I think what we’re going to see is a slowdown of companies coming to Texas because their employers don’t want to come here, and the CEOs don’t want to be associated with it.”
But what about companies that already have staff in Texas?
Today Bospar is offering one example of how companies can help. We are announcing today that we will pay relocation expenses of staff members needing to leave Texas for control of their reproductive health. We will do this for both men and women and will offer this plan to other staff members if other states pass laws that implement abortion restrictions similar to those in Texas.
There are several reasons for this. Selfishly, as a company that wants to retain and attract the best talent, we think this makes complete business sense, considering that most of our staff are women. We will leave the other reasons for theologians, ethicists, philosophers, and politicians to hash out.
Sarah Freeman, a Bospar senior account executive based in Austin, observed that in the battle for a woman’s right to choose, companies themselves now face a choice. “Companies and businesses with employees in Texas have a choice: offer employees control of their own reproductive health or risk them leaving. Right now, my friends in their 20s and 30s are asking themselves, ‘Should I leave Texas?’ Since Bospar pioneered the virtual work-from-home model on a national level in 2015, relocating and staying with my company is no problem. Now that the agency is offering to pay for relocation, that makes the decision process that much easier.”
At Bospar we believe this relocation program – or evacuation program – makes good business sense. We predict other companies will take similar action to retain the best talent until Texas reverses this self-inflicted brain drain. While we are disappointed that other agencies and companies have not taken similar stances yet, we realize this is what true leadership is like: taking a stand first and leading the way.
Curtis Sparrer is a principal of Bospar PR. He has represented brands like PayPal, Tetris and the alien hunters of the SETI Institute. He is a member of the Forbes Communications Council and has written for Adweek, Forbes, the Dallas Morning News, and PRWeek. He is an active member of the National Lesbian Gay Journalist Association. Business Insider has twice listed him as one of the Top Fifty in Tech PR.
Share this post: