CHALLENGE​

PR was tasked by Simplilearn, the leading global tech-ed company, to announce the acquisition of Market Motive and position Simplilearn as the leading global tech-ed company and best option for certification training courses.​

SOLUTION​

PR capitalized on current conversations about online learning and student debt to make the story of Simplilearn’s acquisition of Market Motives relevant to broader audiences, all while packaging the story with the announcement of Michael Stebbings as the new CIO. ​

RESULT​

PR secured coverage in Education Drive (Tara García Mathewson), Fortune, EdSurge (Charley Locke), The Wall Street Journal (Mike Billings), Dow Jones, PE Hub (Iris Dorbian), Santa Cruz Tech Beat (Sara Isenberg) and more.