ON24
Webinar Software + Virtual Event Platform
CHALLENGE
Successfully launch virtual event platform while maintaining leadership position in webcasting, emphasizing the benefits derived from reducing the need for business travel and the lead generation power and affordability of webinars.
SOLUTION
Position specific virtual events and webcasting as newsworthy unto themselves while demonstrating ROI and new office behaviors and productivity with case studies, tips, thought leadership, integrated marketing and partner/reseller support campaigns.
RESULT
Media coverage and contributed content in top-tier outlets, including AP, ABC, BBC, CNET, CNN, Fox, USA Today, WSJ, Financial Times, The Economist and Forbes, as well as a Forrester WAVE win.
