​CHALLENGE​

Toronto-based Next Pathway automates the cloud migration process to help organizations simplify a previously time-consuming, manual and costly endeavor. The company sought to establish itself as an industry thought leader and elevate its visibility among potential customers and partners. ​

​SOLUTION​

Bospar zeroed in on opportunities to educate audiences on cloud migration pain points and activation motivators, and spotlighted Next Pathway’s track record of success with data-intensive organizations. We commissioned semi-annual surveys of more than 1,000 enterprise IT decision makers to add more color to the story and chart industry evolution.​

​RESULT​

Armed with a treasure trove of insights from Next Pathway’s “Data Migration” and “State of Enterprise Cloud Migration” reports, PR secured coverage in a variety of business and tech-focused publications, including Forbes (Scott Raynovich), Business Insider (Melia Russell), CIO Dive (Roberto Torres), ZDNet, ComputerWorld (Grzegorz Kubera), TechTarget (Tim McCarthy), VMBlog (David Marshall), SiliconANGLE (Mike Wheatley), Toolbox, Blocks & Files (Chris Mellor) and more. ​