Lessen
Modernizing the Property Services Industry
CHALLENGE
Lessen, a platform that connects property owners to service providers, tasked PR with building its brand with both commercial property management and skilled workers in an effort to increase adoption.
SOLUTION
PR launched Lessen’s 2021 $35M Series A funding round with Fifth Wall, Khosla Ventures, General Catalyst and Navitas Capital during a reeling pandemic summer season and followed in short order with a $170M Series B funding round during the 2021 Thanksgiving week with the same investors. Bospar leveraged Lessen’s position as the only scalable marketplace that provides complete job workflow and outsourcing of property service projects and as a new technology platform that automates the management of the entire property services lifecycle.
RESULT
Despite the arduous timing of both funding rounds within a short news cycle, PR earned interviews with top media, including Bloomberg (Patrick Clark), Pitchbook, Geekwire (Kurt Schlosser), Business Insider (James Rodriguez), and American Business Journal, and earned additional coverage in WSJ (Yuliya Chenova), Fortune (Lucinda Shen, Jessica Mathews), Axios (Dan Primack), Forbes (Amy Dobson), SiliconANGLE (Mike Weatley), Inman (Craig C. Rowe), American Entrepreneurship and Series A and B funding news in more than 50 other media outlets.